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Published byGeorge Simpson Modified over 6 years ago
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What is E-Commerce?? Full form is Electronic Commerce.
Buying and selling of good and products over internet. Effective way of conducting business.
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Quikr focuses on Business to Business (B2B) Business to Consumer (B2C)
Consumer to Consumer (C2C)
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Pranay Chulet Co-founder of Quikr Internet Entrepreneur & Investor
Graduated from Indian Institute of Management Calcutta
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Introduction about Introduction about QUICKR
Founded in 2008 by Pranay Chulet and Jiby Thomas on 12 July. It has more than 10 million unique visitors.
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Overview One of the India’s biggest free online classified website.
Unique platform for people to buy or sell items. It is spread across all 900 cities in India.
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On QUIKR one can: Easily design rich ads with pictures.
Control your selling or buying activity. Display your ads on your social networking profiles. Access the site from his mobile.
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Objectives Awareness of the service. Awareness of the brand.
Higher Market Share. Beating the competitors and remain at top.
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Advertising It used different advertising techniques to gain popularity among people. Online media like facebook, google ads etc Marketing Campaigns
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Campaign: Ghar Baithe Kamao
Objective: Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through Ouikr!.
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Swot analysis STRENGTH:
Easy availability of products that the customer needs at good cost . Easily designed website with rich and colorful listings with pictures and videos.
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WEAKNESS: No assurance of quality. Fraud is possible.
Unskilled work force. Not registered in Stock exchange. Transportation is slow. Some people posts fake ads
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Opportunity: People who want to buy can buy the produts according to their needs. Sellers gets millions of buyers so they can sell products easily & gets good benifit. Jobs are also available. Real estate property is also available.
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Threats: competitors
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Market share Managed to capture 60% of the online classified marketshare. Its traffic has grown 55 times in the last 22 months Crossed half a billion page views in July 2013 mobile apps have exceeded 3.2 Mn app downloads in India.
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Turn over:$250 million a Mumbai-based online and mobile classifieds firm, recently raised Rs 550 crore ($90 million) from foreign investors, the company drew attention like never before.
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Conclusion Successful campaigns Attracted many users
Outperformed most competitors Has the ability to be India’s No. 1 Online Classified Website
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Thank You
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