1. Aaron Solomon, SAP October 26th, 2017
SAP Anywhere Best Practice Webinar Series:
Marketing Holiday Sales
Aaron Solomon, SAP
October 26th, 2017

2. Agenda Preparation and Offers Marketing Content and Strategies
SAP Anywhere Tools
ShipStation Presentation

3. Preparation and Offers

4. Marketing Holiday Offers Planning and Preparation
The Earlier The Better
The growing trend is to start campaigns before Halloween.
Develop Your Strategy
Understanding Market Trends
What are you offering?
Need to stand out!
Don’t focus only on “Black Friday” or “Cyber Monday”
Mobile Friendly Campaigns are a MUST

5. Marketing Content and Strategies

6. Marketing Strategies Fighting Oversaturation
Your Messages Need to Stand Out
Over 90% of retailers engage in marketing during the holiday season.
How?
Automatic Personalization
Consistent Messaging Throughout Season
Multiple Messages Per Day
Engaging Calls to Action
Clear, Informative Content

7. Marketing Content Keeping Their Attention
What are you offering your customers?
Competitive Offers/Discounts/Package Deals
Shipping Rates/Times
Promotions/Contests/Giveaways
Presentation
Quality, Engaging Copy
Focused, Relevant Images
Appeals to Emotion
Mobile Friendly
Incorporated with Website and Social Media

8. Marketing Content Customer Behavior
Over 2/3 of s viewed on Mobile Devices
Comparison Shopping
Over 67% of customers research online before going into stores
Almost 40% of customers view product in store and buy online
Research and Shopping now begins BEFORE Black Friday
Repeat Business
Almost 1 in 4 customers plan for repeat business
Up to 40% of new sales can be converted into repeat business
Constant Messaging
Retargeting Customers Reaps Rewards
Segmented Lists are More Effective

9. Marketing Content Social Media
Tips for Social Media Marketing
Holiday Relevant Hashtags
Holiday Relevant Images
Repeated Posts

10. SAP Anywhere Tools

11. SAP Anywhere Tools for Holiday Marketing
Digital Marketing
Target Groups and Campaigns
Social Media Campaigns
Promotions
Sales Price Lists

12. ShipStation

13. Open floor

14. Thank you.
Contact information:
Aaron Solomon
North America Trainer
1101 W. Washington St., Suite 401
Tempe, AZ
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