1. Gaia and MOU Partnership Case Studies
Gaia Intro
MOU Intro
WWE Video
WWE
Cary Brothers

2. Ranked by Time Spent per user visit (Hitwise, January 2008)
Gaia Online
The fastest growing online hangout for people in their teens and 20s
#1 Time Spent Site in Social Media
Over 7 million monthly unique visitors
Peak Concurrent Users – 100K+
#2 Forum on the Internet
Over 1 Billion posts.
#2 Art Site/Community on the Internet
Over 100,000 virtual-goods auctions daily
Growing Fast .
Top Social Networks
Ranked by Time Spent per user
visit (Hitwise, January 2008)
Gaia as example that Hangouts are here NOW.

3. Who are Gaians? Demographics Focused on the teen & young adult segment
Over 80% of our users are from U.S.
60% 16-24
94% between 13-24
61% between 13-17
Audience Profile
Highly creative and engaged audience
Focused on community events
Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.

4. Why are Gaians so Engaged?
Gaians spend an average of 57 minutes* each visit engaging in a variety of activities:
Earning Gaia Gold
Creating an Avatar
Building a Virtual Home & Car
Customizing Profile Page
Shopping in the Marketplace
Watching Movies in the Cinema
Playing Games
Seasonal Activities like Prom & Halloween
Just ‘Hanging Out’ in Towns
And more!
*July 2008 ComScore

5. Social Engagement Marketing
Proven Social Marketing Effectiveness
Great success stories
User driven engagement provides comprehensive access within content of a user’s experience
Your brand naturally becomes part of Gaia World, way beyond standard advertising!
More Impact For Your Media Spend
Strong Share of Voice
Immersive and Integrated Campaigns
Low ad clutter
Cutting-Edge Solutions and Full Service
Nimble, full service social media company (creative, development, implementation)
Engagement measurement to track campaign effectiveness, well beyond the industry norm of number of friends!

6. Delivering Great Results to Clients
Consistently the Top Performing Site for our key clients:

7. Campaign Summary WWE SummerSlam in Gaia
September 2007 7

8. Gaia SummerSlam Avatars WWE SummerSlam in Gaia Avatars Created: John Cena, Triple H, Randy Orton8

9. Gaia SummerSlam Storyline WWE SummerSlam in Gaia Day 1: Locke’s Welcome

10. Gaia SummerSlam Storyline WWE SummerSlam in Gaia Day 2: John Cena and Lanzer

11. Gaia SummerSlam Gear WWE SummerSlam in Gaia Day 3: Triple H and Locke

12. Gaia SummerSlam Storyline WWE SummerSlam in Gaia Day 4: Randy Orton & Locke

13. Gaia SummerSlam Storyline WWE SummerSlam in Gaia Day 5: User reaction

14. Cary Brothers Case Study
December 2007

15. Phase I Campaign Screenshots

16. Home Page Announcement

17. News & Events Announcement

18. Campaign Launch Page

19. Discussion Thread (1 of 2)

20. Discussion Thread (2 of 2)

21. CD #1 Sales Page

22. CD #2 Sales Page

23. 1st Cary Brothers Item Cary’s Guitar

24. Phase II Campaign Screenshots

25. Campaign Launch Page

26. Cary Brothers Profile Page

27. Cary Brothers Concert

28. 2nd and 3rd Cary Brothers Items Cary’s CD & Shirt