1. Public Image of Nursing
Week 7 Study Guide

2. Google Images

3. Nursing’s Social Contract
Society provides the nursing profession with the authority to practice.
The profession is expected to regulate itself and act responsibly.
Regulation (standard setting) is through:
Professional organizations:
ANA: Nursing’s Social Policy Statement (2010)
State boards of nursing
Nevada State Board of Nursing
National Council of State Boards of Nursing

4. Public Image of Nursing
The public values nursing
Gallop Poll: Nursing is the most trusted profession
The public knows that nurses serve society
There are gaps in public knowledge of nursing
Believe that all nurses are the same
Lack information on differences in educational preparation
Lack knowledge of different roles & responsibilities
Nurses are reluctant to promote nursing
Achievements of nurses may be unknown or unrewarded
Professional nursing organizations exist to close this gap

5. Media’s Influence Book: From Silence to Voice (Buresh & Gordon, 2006)
Nurses are the most silent group of healthcare professionals
Communication challenges faced by nursing profession:
Not enough nurses are willing to talk about their work
Portrayals of nurses often use a “virtue” vs. “knowledge” script
Basic nursing work (bedside care) tends to be devalued in favor or “elite” nurse roles (administration, advanced practice, academia)
Johnson & Johnson Campaign for Nursing’s Future
Raise public awareness
Recruit students and faculty into nursing

6. Taking Action How to promote the real image of nursing
Clearly introduce yourself to each patient by your name and your role
Educate the public (friends & neighbors) on what nurses do
Promote and speak positively about nurses and nursing
Express your enthusiasm!
Tell real life stories (but maintain confidentiality)
Connect your work to pressing contemporary issues
Reflect the nurses clinical judgment and competency

7. The Importance of Vocabulary
Term to use:
Healthcare
Consult your primary healthcare provider
Electronic health record
Terms to avoid:
Medical care
Consult your doctor
Electronic medical record

8. Optional Assignment: Develop your own Image of Nursing
Using a blank paper plate or an 8” x 10” piece of cardboard.
Cut out pictures and photos of nurses, as well as other images, that you believe represent positive images of nursing today.
Paste your artwork onto the background, finishing it in any way you wish.
Display your artwork in a study area, to motivate you to learn and grow as a nurse.

9. Images of Nursing

10. Individual Images of Nursing