1. Amy

2. Amy Gill Marketing Manager, Marketplace agill@vendasta.com
linkedin.com/in/amygillvendasta
ext 139
Amy

3. Marketplace
Amy

4. Looking to grow your revenue?
Vendasta’s white-label Marketplace offers best-in-class digital products and services for you to sell to local businesses. We’ve done all the work for you to bring together the best solutions and negotiated great rates. Marketplace provides your clients with valuable marketing and advertising tools while growing your revenue!
Amy

5. Where? Head to the “Marketplace” tab in Partner Center.
Company name
Head to the “Marketplace” tab in Partner Center.
Live demo, later!
Amy

6. Every product is a new revenue stream!
Amy

7. Social Powered
Wi-Fi Marketing
Amy

8. Kevin Zicherman Founder, MyWiFi Networks kevin@mywifinetworks.com
linkedin.com/in/kzicherman
Kevin

9. Social Powered Wi-Fi Marketing!
Today’s focus
Company name
Social Powered Wi-Fi Marketing!
Amy

10. Today’s focus
Company name
Amy

11. What is Social Powered Wi-Fi Marketing?
Amy

12. Amy

13. Social Powered Wi-Fi Marketing
Take this product and offer it to your clients as a premium service
Allows your clients to offer Wi-Fi to customers in their stores
Customer connects to the free Wi-Fi through or an authenticated social profile
Your clients collects the data on those customers!
Kevin

14. What’s the opportunity?
Amy

15. The opportunity here is massive!
Why does it matter?
The opportunity here is massive!
It’s already being used
Wherever it’s provided, 75% of smartphone owners connect to Wi-Fi on their devices. No buy- in necessary!
Wi-Fi drives decisions
3 out 4 consumers say that Wi-Fi availability affects their (shopping, eating, sleeping) purchase decisions.
Customers crave it
65% of people make restaurant decisions based on Wi-Fi while 94% say that’s it’s the most important amenity at a hotel.
Increases
spend
50% of small businesses in the US said that customers spent more money when free Wi-Fi became available.
Kevin

16. Don’t just take our word for it!
Do your homework, understand the opportunity
Business Insider
Small Business Trends
Forbes
Kevin

17. All businesses with a physical location
Who could benefit?
All businesses with a physical location
Institutions: Schools, Museums, Municipalities, Churches, Healthcare, Public Areas, Parks Hospitality: Hotels, Airports, Restaurants, Coffee shops, Beach Clubs, Resorts Entertainment: Events, Conferences, Movie Theatres, Media Outlets, Casinos Retail: Shopping, Salon, Grocery, Dealerships
Kevin

18. Leverage the popularity of social
For an easy connection process
310 million
1.59 billion
300 million
200 million
500 million
Wi-Fi access can also be gained by providing an address or SMS.
Kevin

19. How does it work, exactly?
Amy

20. How it works — setup is easy!
Business
Kevin

21. How it works — setup is easy!
Business
Existing
New
Private
Public
All businesses already have an internet connection coming into their business.
Make the sale and a router is delivered to you or your client within 3-5 business days.
The router easily integrates into your existing network, creating a new public network for customers. This way, the existing internet connection remains private.
Kevin

22. About the router Business New Public
Why? By adding a separate physical Wi-Fi device dedicated for public usage, not only does it make your network more secure, but it also enables a Social Login option that is only available with custom hardware.
Limitations? Each location you set up can be adjusted for maximum bandwidth and timed internet access limits.
How many? The Social Powered Hotspot can support up to 32 simultaneous users.
Connection speed? A minimum of 5MB down and 5MB up speed which is much less than your average high speed internet connection speed. Faster Internet connections will result in improved performance for your connected users.
Range? Depending on the conditions of where the router is set up, signal distances can vary between feet.
New
Kevin
Public

23. Customization Campaigns Business
Social Powered Wi-Fi Marketing is completely white labeled. Brand your login page with custom logos and colours, integrate with your own social applications and customize the header and footer.
Begins with the login experience, campaigns are designed with a specific business goal—increase social awareness, boost reputation, get more likes on Facebook, generate leads.
Kevin

24. Understanding client objectives
Customer
Objectives = campaigns
Generate real leads and build list
Increase customer engagement and loyalty
Improve social media presence (social likes, shares)
Run promotions, discounts, contests
Wi-Fi sponsorship opportunities (advertising revenue)
Retarget to clients online after leaving location
Limit or embrace dwellers!
Kevin - animated

25. The customer experience
Find
Connect
Engage
Automate
Kevin

26. Step 1: Find the network
Customer
Kevin

27. Step 2: Connect with social
Customer
Kevin

28. Step 3: Engage!
Customer
Kevin

29. Works on all devices
Customer
Kevin

30. Custom post-login redirect
Business
Kevin

31. Business
Kevin

32. A sample campaign
Customer
Kevin

33. Visitors, analytics, automations and more!
Track everything
Business
Visitors, analytics, automations and more!
Real-Time Statistics
Reports & Analytics
Export All Data
Identify Customer Habits
Customize Campaigns
Setup Automations
Kevin - animate

34. How to sell it!
Amy

35. Social Powered WiFi Marketing
Only $49 per month! This includes the router!
Lead Generation Turn your Free Wi-Fi into an automated lead generating machine
Custom Login Page That reflects your business, brand and customer
Bandwidth Controls Set the limit on the amount of bandwidth used
In-Depth Analytics Learn about your customers and frequency of visits
Loyalty Rewards Give your loyal customers rewards at log in
Kevin
DIY

36. How to sell your clients
“What has your Wi-Fi done for you lately?”
Engage your customers
Publish your own advertising banners, promoting your location, offers, upcoming events and co-partner brand marketing.
Engage your customers with promotions, social media, videos and more!
While growing your customer database
New and returning visitors will be automatically added to your database.
and re-market to your visitors and maximize your marketing and advertising opportunities.
Kevin

37. How to sell your clients
“What has your Wi-Fi done for you lately?”
Kevin

38. Selling it as a standalone?
Our recommendation
$100/month
Help with setup, deliver the router, install
One time setup fee, including hardware
$100+
Create initial landing page and campaigns
Dashboard fee
$50/month+
Regular updates on content, promotions
Monthly management fee
As a DIY, on the lowest end
$300/month+
As a managed service
Kevin

39. Testimonials
Kevin

40. Bundle with Vendasta products or your own
Create a package
Bundle with Vendasta products or your own
Vendasta Products
Reputation Management Ask for reviews, Review Generation
Social Marketing Boost likes, shares, followers
Your Current Offerings
Event Management Conferences Pop-ups, In store events Advertising Agency Handle all aspects of business communication, digital included! Social media strategy Increase awareness and engagement
Amy

41. Upsell Retargeting Services
When a user connects to your Social Powered Wi-Fi Hotspot and hits your landing page, we allow you to drop a Retargeting pixel
Kevin

42. The lowest hanging fruit
Who needs this?
The lowest hanging fruit 1
¯¯¯
Businesses with repeat customers.
Restaurants, cafes, retail 2
¯¯¯
Businesses with long customer wait times.
Auto dealers, repair shops, dentist, doctor 3
¯¯¯
Businesses with extended customer stays.
Hotels, parks, museums, salons
Kevin

43. Need new clients?
Kevin

44. Add your existing products
You have total flexibility when it comes to the positioning and messaging of your products.
Add as much or as little details as you like!
Amy

45. Easily add a new product to your client-facing Store
Or create a package with multiple products
Amy

46. Business Center Business Center Active Products Store Amy
Your client-facing user dashboard where all active and available products/packages appear.
Active Products
Includes your agency’s products and Marketplace solutions your client is currently using.
Store
These are the products that are available for your client to purchase—both Marketplace and your own.
Amy

47. Track every interaction
Easily identify ready-to-buy prospects!
Receive an alert the moment a prospect shows interest in a product.
Reduce wasted cold calling efforts, provide your sales force with one place to track all hot leads.
Amy

48. Live Demo
Amy

49. Amy

50. ?
Amy/Kevin

51. What now? 1 ¯¯¯ Enable Social Powered WiFi Marketing! 2 ¯¯¯
Contact your Partner Success Manager 3
¯¯¯
Receive 25 complimentary Snapshot to help get you going!
Amy

52. Kevin Zicherman Founder, MyWiFi Networks kevin@mywifinetworks.com
linkedin.com/in/kzicherman

53. Amy Gill Marketing Manager, Marketplace agill@vendasta.com
linkedin.com/in/amygillvendasta
ext 139