1. Evaluating show content
Target audience
Appeals
Pacing
Advertiser issues
Quality vs. appeal
Production quality

2. Opinion
‘When I start watching a show a just keep watching it, even if I find it boring.’
‘When I see something promoted that appeals to me, like a movie or a TV show or video, I make an effort to check it out’

3. What happens in a ‘story’?
1. Change. In every story ever told, something happens, things develop from start to finish.
2. Causality. The cause-and-effect principle has to be present. The content progresses. If not, you’ve written a series of descriptions, and that’s boring.

4. What happens in a ‘story’?
3. Viewpoint. Billions of options, but you as ‘author’ are actively choosing to focus on this particular time and place.
4. Audience. who is your audience? What do they already know? How are the informed and entertained? Whap appeals to them?

5. What happens in a ‘story’?
5. The Human Experience. Common elements of human experience as part of the backdrop of the content: birth, growth, communication, belonging, peer influence, ego, self-realization …

6. Elements of good storytelling
1. A central premise.
2. Strong three-dimensional characters who change over time.
3. A confined space -- often referred to as a crucible.
4. A protagonist who is on some sort of quest.

7. Elements of good storytelling
5. An antagonist of some sort bent on stopping the hero.
6. An arch in everything -- everything is getting better or worse.
7. And perhaps most important -- Conflict  But …

8. This is not a movie What elements are in a Demonstration?
In an Interview?
In a TV news report?
In a DJ shift?
In a radio commercial?

9. Demonstration types Cooking, arts & crafts, how-to
News shows, entertainment, infommercial
Graphics additions – ‘cut sheet’
FSS /FSG
Taped open / credits
All these are part of the ‘narrative of the story’ – they should mean something to the viewer
Pre-production issues

10. Demonstration Show
Use props, present as if you are trying to train and are demonstrating how it’s used
Use good FSS, good CU shots, good camera movements, good pacing and appeal
Interviews: no creative directing
Your choice content

11. Audience Engaging Principles
A good script (and thus, show) has two dimensions:
1-- Form--basic design, genre and logical construction (e.g. newscast, talk show, demonstration show...)
our goal relates to what we want the audience to experience, feel or gain
Our vision relates to how we personally use the tools of the trade to translate the goal into an audio and visual experience for the viewer

12. Audience Engaging Principles
2. Content -- includes goals and visions, includes the production's emotional attributes.
It's primarily within the realm of content (goals and visions) that engrossing and effective productions are separated from those that are mediocre and dull.
It is primarily within the ream of content that videographers can make their own personal, creative contributions.

13. What is good content?
There may be some definite rules for the successful operation of production equipment, there are no rules for program content; maybe guidelines, but no hard-and-fast rules.
The bottom line for content is simply, does it do what it's supposed to do; or, more specifically, does it work?

14. Demonstration Steps Topic signed up by today
Final Draft Show Outline script
Completed show graphics in advance
Submit hard copy of script.
See course outline Wed. morning
Be prepared to handle crew and do critiques                     

15. Production crew & show talent
Preparation work
Timing issues
Addressing the camera
Showing close-ups
Pacing / talking while demonstrating
Pacing / timing to conclusion

16. Crew training required
See handout

17. Director and show talent coordination
Open with show overview
Keep the steps simple
Connect the steps together along the way
Lead to a conclusion, summarize
Plan for VO times, FSG, name keys…

18. Production and show talent
Extemporaneous, conversational style
Relaxed, organized, methodical, friendly
Ignoring the distractions
Handling the unexpected

19. What makes a good demonstration?
Revisit what makes a good show
Who is the target audience
What is your goal
Personality of talent
Quality of production
Importance of pre-production
Practice! Like a speech

20. Reminders Topic sign-up Script submission Show prep and practice
Practice the steps and length
Focus on extemporaneous