1. Q4 Strategy
Including growth over previous quarters, goals for Q4 and upcoming initiatives to boost list size, site traffic, and box and list activity on ZipList and ZipList mobile apps.

2. Current Email Statistics
Database size – 3,048,888
Delivered list size – 989,227
This list excludes
Unsubscribes/opts outs
Users who have been suppressed due to inactivity
Epi side table still not zl users (accounts for 994,444)
Suppressed s for other reasons (domain, too many bounces, spam traps)
Current activity Q3
Open Rate – 26%
Click Rate (out of delivered) – 6% (including continuous)
GA Site Metrics from
ranks as the third biggest driver of traffic for third quarter so far, after direct traffic and Pinterest
Current cost
0.52 CPM
Cost per blast – Most recent cost was $519.68
August cost – 4,887.60
September cost –
Current ad revenue per last from Live Intent
September 29th weekly received 292,442 impressions and made $ in revenue

3. Drives Traffic
July 1 – September 30th 2013

4. Growth over Q1-Q3 List Size Visits From Email
Delivered list size went from 543,941 January 3rd, to our most recent 989,227
Based on opt in date – 2,079,505 additional opt ins since January for a list increase of 68%
Excluding Epi Side Table non users (more accurate) – 1,017,143, 33% increase
By user created date – 971, % increase
22% increase between Q2 and Q3
18% increase between Q1 and Q2
44% increase between January to September

5. Visits from

6. Unique Visits From Email

7. New Visits from
New vs. Returning

8. Chief Goals By Task Monitoring New mobile campaign
Continue to closely monitor Gmail contacts for decreases in opens
Continue monthly blast efforts to segmented list group – monitor and analyze results
Optimizing
Optimize mobile campaign as needed
Adjust timing
Adjust multiple sends
Revise ongoing campaign efforts for recipe box to include web tracking segmentation
Make current blast templates responsive
Test and update weekly as needed.
Planning
Create ongoing campaign efforts to encourage list activity
Begin to revise campaign designs to meet new brand identity
Create launch strategy with Erin
Create reporting template for team/ execs
Gain more leads through partnerships, contests and giveaways
Continue to develop, execute and test various leads efforts to form a comprehensive ongoing leads campaign

9. Chief Goals By Numbers Increase List KPIs from email by 55%
Measured via Google Analytics events Q4 compared to Q3 last year*
Increase Box KPIs from by 26%
Increase Visits by 25%
Measured via Google Analytics traffic source
Increase list size by 16%
Measured via Silverpop opt in date fields
* Neither of these events in GA include zipthis reports, they only include users who came to the site from and then took action so these goals will be completed by increasing visits via . ZipThis reports were unreliable to get KPIs due to inability to differentiate source of campaign completions and no real jump from month to month.

10. Silverpop Usage New Silverpop 2013 Features we are using
Upcoming Release Date and Features
Web Tracking
A/B Testing
Dynamic Content
Landing Pages
Send Time Optimization
Snooze
October 12 – Engage Fall ’13 Release
User experience
Automate mailing send moved to automation menu
Enhanced send experience
Automation
Relative Wait Time in Programs
Mobile
Silverpop Mobile Connector
Data
List Import Performance Enhancements

11. Silverpop Usage Continued
Areas of Growth
Upcoming Events
Use relational tables for automated recommendations and deals
Progressive web forms to gather user data
Silverpop DC User Group – October 17th

12. Ongoing Campaign Initiatves
List & Features
Recipe Box
List Activity Ongoing Campaigns:
Starter List (Groceries, Health/Beauty, Household) with resends and list segmentation
ZipList Features Ongoing Campaigns
Did You Know – ZipList List Tips and Tricks
Clipper – Do You Wish ZipList Was On More Sites?
Copy cat – 26,331 users
Slow cooker – 55,906
Chicken (already running)
Weight Watchers and/or healthy – 234,661
Vegetarian – 43,266
*At one point we had decided that any query under 50k would not be worth sending to, given our list size. However, these would be ongoing campaigns meaning that once they are set, they will not need to be updated. Additionally, due to the amount of time web tracking queries take to calculate, the above counts do not include visits to detail pages.

13. Blasts
Get more seasonal s out. Below I’ve marked the most important holidays for this quarter.
Halloween – ZipList Tricks & Spooky Treats
Thanksgiving (should involve more than one , and definitely more than one send)
Christmas (should involve more than one , and definitely more than one send)
This differs from the above “winter” in that it features recipes not just for cold weather, but for the actual big day – Christmas Eve and Christmas Day
Looking Ahead Holiday Blasts
New Years – Healthy/Resolutions
Superbowl (should involve more than one , and definitely more than one send)
Valentine’s Day – Sweets For Your Sweetie
Mardi Gras
St Patrick’s Day
Cinco De Mayo
July 4th/ BBQ – Red, White & Blue Recipes