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2. Introduction
At Focus Insights, our way of working is focused on partnership. We listen to your issues and work together with you in order to ensure the best solution.
We design and implement business and marketing solutions to take your business to the next level
We offer the full range of research techniques, both quantitative and qualitative. We offer creative solutions that provide actionable insights
We fulfil your training and development needs by preparing user friendly documents and conducting effective training workshops

3. About us… We at Focus Insight are highly experienced
are aimed at adding value to
your business based on
knowledge and experience – across various sectors with varying size and stature
have a deep understanding of client’s business areas
have a strong on ground field team which enables you to connect with your target audience immediately
can deliver meaningful insights into employee behaviour, and conduct development & evaluation programmes

4. Business Strategy – Formulation and Implementation
Our Offerings
Research & Consulting
Marketing & Branding
Human Resource Management & Training
Business Strategy – Formulation and Implementation

5. Our Services… Research and Consulting
Qualitative and Quantitative Research
Customized research
Consumer Research
Social Research
Business (B2B) and Industrial Research
COMPLETE RESEARCH SOLUTION  RESEARCH NEED IDENTIFICATION, RESEARCH DESIGNING, DATA COLLECTION, ANALYTICS AND REPORTING

6. Our Services… Marketing and Branding
Strategizing on Brand Building and Awareness
Advertising and Promotion in Print, Radio and Television Media
Digital and Social Media campaigns

7. Brand Building….
We are consultants to help your business grow to next level
We have empanelled vendors who will support you at right price for
Designing, printing of Logo, Branding Materials, Leaflets, Banners, Standees
Distribution of branding materials and leaflets at important points
Development of video ads and corporate films
We do Customer Engagement Programs – Helps you to connect with right customers

8. Brand Building - Activity

9. Brand Building….
Danglers
Leaflet
Banner

10. Advertising and Promotion..
We help you in Advertising in Print, Radio and Television Media
Radio Mirchi and Other leading Radio Channels
All Leading Daily News Papers and Magazine
Star Entertainments Channels and Local Channels
Advertising in Bus (Local and Volvo Buses) and Hoarding
Mobile and Internet communications
Advertisement in Movie Halls- Multiplex and Standalone Halls

11. Advertising and Promotion..
Print Media Advertisement
Bus Branding-
Bus Back & Full Body

12. Advertising and Promotion..
Road and Bus Stop
Standees and Banners
Van Activity
Movie Hall Ads

13. Advertising and Promotion..
Hoardings
Wall Paining
Ad Film, Promotional Video, Corporate Film

14. Digital Advertising
Expert in Digital and Social Media Campaigns- Google Certified Digital Marketing Expert
Fan Page Management in Facebook
Leads though Facebook Page
Leads through Google Adwords
AdWords allows you to take advantage of showing your ads to the right people, in the right place, and at the right time.

15. Other Services… Human Resource Consultancy Recruitment and Selection
Training and Development
Literacy training
Interpersonal skills training
Technical training
Problem solving training
Performance Assessment and Evaluation
Defining parameters and developing instruments for 360 degree evaluation
Calculating scores and Bell curve fitting
Prepare Performance Improvement Plan

16. Our Team…
FI is an enthusiastic team with work experience in varied field and wide range of qualification
MBA graduate
Masters in Economics
Chartered Accountant
Engineering graduate
Specialized in-house fieldwork and data collection capability under the name of “Direct Consumer Connect”
We have exposure in the following sectors:
Research & Consulting
Industrial / Manufacturing
Consumer Goods
Financial Organizations
Entertainment
IT & Telecom
Government Departments
Health Sector
Non-Government Organizations
Strategic tie-up with eminent consultants and industry experts

17. Some of our work…
Strategy development for IT/Telecom companies – Route to market strategies, Profiling, Need gap analysis
Analysis and reporting of health research projects – Situation analysis, Baseline- Endline survey, Programme evaluation
Consumer connect research for one of the leading entertainment houses – content diagnostics, pilot testing of content, show health diagnostics
Marketing and branding – on ground activities, digital and social media marketing, advertising and promotion in Print and Radio for a leading retail chain of stores in West Bengal
Employee performance appraisal – development of appraisal procedure, defining relevant performance indicators, 360˚ appraisal, Performance evaluation and Performance improvement plan
Employee development – retail staff training on grooming and communication, leadership and team-building, corporate etiquette training for middle-senior management

18. Website : www.focus-insights.com
Contact us
Nilanjana Mitra
Swarnava Sengupta
Office Address : 3, Priyonath Ghosh Road, Santoshpur,
Kolkata –
Website :