1. Story telling for Nonprofit Organizations
Presented by: Brooks Kenny
Doing Good Workshops ©2010

2. Story Telling… The Most Important Point The Most Important Question
Doing Good Workshops ©2010

3. (Just how committed are you to powerful communications?!)
Pop Quiz!
(Just how committed are you to powerful communications?!)
Doing Good Workshops ©2010

4. Why it Matters
Establish or reinforce your image in the community with key audiences
Gain a deeper understanding of your purpose and unique attributes
Make effective decisions with your communications and marketing dollars
Motivate your audiences into action
Empower staff and volunteers
Doing Good Workshops ©2010

5. The way in which your organization portrays itself to the world
What it is
The way in which your organization portrays itself to the world
Doing Good Workshops ©2010

6. What does it involve? Knowing your audience Developing your message
Engaging your staff and volunteers
Communicating your message
Doing Good Workshops ©2010

7. How do we do that?
Define the organizational identity you wish to portray
Get clear on your audiences
Get to you know your audiences
Talk to everyone you can
Put it in writing
Bring meaning to your logo
Present a united front
Promote your story where it makes the most sense
Work from the inside out
Evaluate results and make adjustments
Doing Good Workshops ©2010

8. A great exercise for you! Audience Analysis
THOUGHTS AND BELIEFS
ACTION(S) DESIRED
BENEFITS PROMISED
OBSTACLES
VEHICLE
Doing Good Workshops ©2010

9. THANK YOU!
Doing Good Workshops ©2010