1. Content Marketing Platform For Agencies & SMB’s
© 2017 Content Launch Solutions, Inc.

2. Why is a Content Marketing Platform Important?
VISIBILITY FOR CONTEXT AND MOMENTUM
Content
Marketing
Platform
Marketing
Automation
CRM
• Collaboration
• Storyline
• Calendars
• Nurture
• Triggers
• Scoring
• Pipeline
• Conversions
• Revenue
Analytics

3. Why is a Content Marketing Platform Important?
Treats content as a valuable business asset
Keeps everyone on the same storyline – remove redundancy
Makes content easy to find & use across the company
Manages content ideation, development & production
Tag to persona and buying stage to match customer journey maps

4. Using too many tools to get your content marketing done?
What are Your Content Challenges?
Using too many tools to get your content marketing done?
Cant afford existing content platforms? ($2-10K/mo)
Or…maybe you’re not doing content yet, but know you need to get started.

5. The Platform • 4 Modules: Plan, Create, Collaborate, Calendar
• Content writers built in: blogs, ebooks, site pages & more
• Multi-tenant: most robust agency content platform in the industry

6. What Can You Create? New Idea Content Campaign Calendar Entry
Conceptualize & brainstorm a
new content topic with
your team
Start writing your content or have our team of writers do it for you
Branding Campaign?
Product launch?
Trade show?
Caputure it here
Schedule your content, your tasks, your workflow and more!

7. Agency Version
• The industries most complete content marketing platform for digital agencies
• Create client accounts under your Agency parent account
• Setup, create, manage and distribute content for your clients
• Easily invite clients in to view and approve content
• Order content of any kind - have our team of expert writers carry the load!

8. Application Dashboard•
View your current tasks, team activity and new content ideas to stay organized and keep things moving •
See your individual content performance through our Content Score technology, so you know what content is working the best

9. Plan Module • Generate content topics, analyze content
trends in your industry and socialize content ideas. •
Curate popular industry content directly to your social profiles •
Get your customized content prescription, based on your marketing goals and budget

10. Create Module •
Create blog posts, website pages, landing pages, s, ebooks, white papers, case studies, social media content and more •
Streamlined workflow tools-set up tasks, chat with team members, add attachments, annotations, and more-create great content using just one platform

11. Create Module •
Easily order content and have our expert team of writers do the heavy lifting; featuring the easiest ordering process in the industry •
Communicate with our writers in app, so you can easily provide edits and get the exact content you need

12. Create Module •
Set up and manage marketing campaigns, organizing all campaign content in one place for all team members •
Easily publish content to your website, marketing automation platforms, and social profiles with out-of the-box integrations

13. Simple Publishing & Distribution Your Content
MARKETING AUTOMATION
CONTENT MANAGEMENT
Simple Publishing
& Distribution
Creating content is one thing. Getting it out into the world is the next step. Content Launch makes publishing super easy with 10 content integration partners. No more spending time in each content application, do it all right from Content Launch.
Your Content
ANALITICS
SOCIAL MEDIA

14. Calendar Module •
Provides a way to schedule, plan and organize your content, tasks, ideas and campaigns •
Schedule & view content, tasks, ideas and campaigns by day, week and month

15. Collaborate Module •
Find external industry influencers for content collaboration/promotion. Find individual influencers based on a simple keyword or industry search. •
Collaborate on content projects with influencers you select through their Twitter account.

16. Marketing Automation Integrations
Content Launch integrates with the marketing automation tools most used by agencies and SMB’s: Hubspot and Marketo. Create blog posts, landing pages and nurture s through Content Launch, push them to Hubspot or Marketo and track the progress of your complete inbound marketing program. (Act-on, Sharpspring, Eloqua, pardot and Infusionsoft coming soon as well)

17. Set Up Publishing Guidelines
Set up company publishing guidelines for all content authors so there is a uniform and branded approach to your content marketing program.

18. Buyer Personas & Buying Stages
Set up detailed buyer personas and buying stages so you can target those audiences that are relevant to your message, your education and advice, your brand and ultimately, your products and services.

19. Content Prescription

20. Content Across the Buyer Journey
PRE - AWARENESS
AWARENESS
EVALUATION
PURCHASE
RETAIN
Pre-Early-Stage Content
Early-Stage Content
Middle-Stage Content
Late-Stage Content
Customer-Stage Content
Content that is not brand-focused, but is a topic of interest to a target audience.
Quality, licensed and custom content around broader, shareable topics that drives visibility and engagement.
Educational licensed and custom content that are not only useful and timely, but also hit on niche topics specific to your offering and solutions. Could utilize videos and infographics.
Custom content promoting your products and services: case studies, product offers.
Consistent cadence of TOFU/MOFU content as well as personalized recommendations, service options, case studies, etc.

21. Why do you need Content Launch?
Get content done
Improved workflow
Brand consistency
Increased output
Content clarity
Increased collaboration
Content relevance
Higher-quality content
MORE LEADS & MORE SALES!

22. Benefit story… Create Better Content, Faster Save Time and Money
Refine Your Strategy •
Target messages to personas and customer buying cycles •
Simplify project management ( assign, revise, approve and monitor from one screen!) •
Measure content production •
Automate your content workflow •
Cut project management costs •
Create precise personas •
Run a 24/7 global content team •
Eliminate reliance on s and spreadsheets. •
Reuse your best content

23. User Feedback
“We're enjoying using Content Launch and we're getting great content from your writers. The app is really easy to use; you've got a great product. ”
—Mark Bealin, Search Lab Chicago
‘I think the Content Launch app is great! Its intuitive, clean and simple to use. We will plan some topic ideas & order more content soon.”
—Shashank Shekhar, Arcus Lending

24. Application Pricing • Enterprise plans (>10 users) start @ $35/user
Standard
Basic
Pro
FREE
$99 monthly
$199 monthly
• Up to 3 campaigns/mo
• Unlimited campaigns
• Unlimited campaigns
• Up to 5 content launches/mo
• Unlimited content launches
• Unlimited content launches
• Up to 10 topic searches/mo
• Unlimited tasks, ideas, and calendars
• Unlimited tasks, ideas, and calendars
• Up to 1 calendar
• Up to 3 users
• Up to 5 users
• Up to 10 users
SELECT
SELECT
SELECT
• Enterprise plans (>10 users) $35/user
• Most affordable platform in the industry

25. Content Pricing SITE PAGES: BLOGS: NEWSLETTERS: EBOOKS: AND MORE!
$ (300 words)
$ (500 words)
$ (1K words)
$ (2K words)
• Highest quality content in the industry at an affordable fee
• 14 years writing for 700+ companies worldwide (our agency)

26. Get Your Free Account Now!