1. Exploiting patents in China Methods and considerations in strategic patent portfolio management
Giovanni F. Casucci

2. EXPLOITATION WAYS FULL EXCLUSIVITY FULL LICENSING OUT MIX STRATEGIES
(enforceability concerns)
via local sub-manufacturers/distributors/resellers
FULL LICENSING OUT
(royalties collection concerns)
via local manufacturers
MIX STRATEGIES

3. CHINA issues
A) Check the Technology Import – Export Catalogues
in order to avoid to set up a wrong exploitation model
B) Selecting the right partner/s
accurate investigations before
C) For sub-manufacturing issues adopt a “modular strategy”
unrelated companies and clear confidentiality issues
D) Setting up a WFOE or JV
E) Adopt a clear and Chinese system consistent
Contractual policy

4. CONTRACTUAL IP issues
Improvements management
Inventions realised by Chinese employees (R&D in China)
Confidentiality and Know How management
Reverse engineering : licit
Avoid abusive clauses
Compulsory license
Recordal of the License agreement
Dispute resolution options:
- IP Courts
- ADR (in that case manage the interim measures option)

5. Director of Master ICE on Intellectual Property “IDEACINA”,
Studio Legale Casucci
Ferretti STP
Viale Regina Margherita 35
20122 Milano
T +39.(0)
F +39.(0)
Piazza Bra 28
37121 Verona
T +39.(0)
F +39.(0)
Santa Croce 2122
30135 Venezia
T +39.(0)
F +39.(0)
GIOVANNI F. CASUCCI
Attorney at Law
Director of Master ICE on Intellectual Property “IDEACINA”,
Member of the permanent Faculty of MIP Politecnico di Milano
Coordinator of Centro Studi Anticontraffazione of Milan
External IP Expert at IPKey project, Beijing
External IP Expert at IPR SME Helpdesk project, Beijing
Member of EPLAW, LES, AIPPI and ECTA.