1. We are the Face of Rotary
TITLE
“The State of our Internet Face”
2nd Annual Assessment of the internet presence of District 5790 Clubs
Presenter – John Pokorny (District 5790)
Date: Aug 12, 2017 for MDTI Public Image Break-Out Session

2. Purpose of Survey
To provide a baseline that the District 5790 Public Image team can use to develop a district wide Public Image Strategic Plan including training and resource support

3. Why Survey? Assumptions Why an Internet Presence Survey?
Each unique Rotary member and their unique clubs represent the face of Rotary in their Community
Each Rotary Club is but a part of a much larger organization dedicated to service throughout the world. Every Rotarian in the world shares a common brand and mission of service
Rotary International seeks brand consistency as well as common messaging worldwide.
To assess how consistently our Rotary brand and messaging is portrayed by our 70 clubs
To identify Public Image Training and Support needs of our 70 District 5790 clubs
To advise club Public Image Communities of “opportunities for improvement”
To assess year-over-year improvements and re-tool if needed
Survey only measures internet forms of communications and how they are being applied by local Rotary clubs and their members
Answer the question; is the internet Face of Rotary Effective in each of out 70 communities?

4. Internet Presence Assessment Criteria
Who, What, When, Where, How & ???
Who needs to receive the Rotary message and can they?
How do people learn in 2017? In addition to Face to Face, many start with a Google Search
What is learned?
Are all available communication tools being used?
Is message consistent with the brand and does message promote Rotary values?
Does the information about Rotary and the Club effectively address what Rotarians do?
Is information useful, accurate and sufficient?
Is information timely?

5. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

6. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

7. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

8. Online Internet Presence Survey Output
Significant Improvement as compared to previous year.
Website score improved 76%
Facebook score Improved 40%
Google finds improved
184%

9. Number of Clubs with Websites Increaes
This Year
Last Year 53 (77%)

10. Use of Social Media increased…
Last year 72% of District Clubs used a Facebook Page

11. Opportunities for Improvement – club Websites in our District
Last year only 58% used RI Logo
District Website Link? This year 77% yes, Last year 62%
RI Website link? This year 74% yes. Last year 54%
Meeting info-Home Pg This year 93% yes, Last year 79%
Contact info-Home Pg. This year 74% yes, Last year 62%
Speakers on Home Pg. This year 42% yes, Last year 37%
Service Proj.-Home Pg. This year 47% yes, Last year 40%
About Us – Home Pg This year 66% yes, Last year 51%
Club Events-Home Pg. This year 53% yes, Last year 38%
Club SM Links-Home Pg This year 33% yes, Last Year 30%
Club Execs on Home Pg This year 64% yes, Last Year 72%
Current Stories This year 41% yes, Last year 41%
Last year 25% used Presidential Theme

12. Google Search – News Media Stories
Not tracked in 2016
This is an opportunity for improvement – data tracking
Issue to resolve. Google Alert data differs with Google
Search

13. Club Facebook Opportunities for Improvement
FB Pg uses Rotary Logo - 84% This year, 88% Last year
Meeting time & place % This year, 52% Last year
Link to Club Website % This year, 71% Last year
FB Pg include club photos 88% This year, 100% Last year
FB Pg has RI & Dist. Story 45% This year, 19% Last year
75% of clubs had FB Pg in 2016
71% of clubs had FB Pg in 2016

14. Now we know where we are, where are we heading?
Establish Achievable Goals
Share data with clubs
Offer training
Help where help is wanted
Work with Area Governors
Help clubs develop a road map
Encourage clubs to develop a Public Image Strategy
Encourage clubs to appoint Public Image chairs
Appoint committee members
Train committee members

15. Next Steps for District team
Publish results in Squeaky Wheel Newsletter
Send letter to Club Presidents, Secretaries & Club Service Executives (including PR & Webmasters if know)
Share Club results with club Leadership
Offer consultation by district team & invite to the D/5790 ClubRunner users group
Foundation, Membership and Public Image Super Session breakout
Promote the development of a Club Public Image Strategic Plan
Formalize and publish a District Public Image Plan as a template
Encourage clubs to develop club level plan
Encourage clubs to utilize the RI People of Action images

16. Establish continuous improvement plan
Next Steps continued…
“We are the face of Rotary” presentations at club meetings advocating for an active PI program by District Services Team
Establish continuous improvement plan
Use Pareto principal to assist clubs where efforts will bear most fruit the quickest
When we have a majority of clubs participating, focus on quality improvement issues. (i.e. effective images and videos)
Correlate investment with results?
What is correlation between an effective PI Strategy and membership growth or foundation growth – if any? Is it possible to connect the dots?

17. Public Image Programs are much more than Websites and Social Media
Presentations are a Capital Opportunity to Promote Rotary Tools
With our presentations we have the opportunity to promote
Rotary Images, Rotary Brochures, Rotary Promotional Materials etc.

18. Run survey again at the end of the year
Ideas to develop
Work with Clubs to engage and utilize Rotary Brands in a way that is meaningful to each clubs membership – Club literature incorporates Rotary Brands with that clubs image
Work with Visioning Teams – follow-up with clubs that have gone through visioning to provide consultation
Run survey again at the end of the year
Recognize clubs with significant improvements
Share best practices and accomplishments in Squeaky Wheel Newsletter

19. As always…continue to focus on serving fellow Rotarians it’s what we do!