1. Marketing Mix 4 P’S Product Price Place Promotion

2. PRODUCTS Ice Creams & Tastes With Ice Creams Pastry And Desserts Breakfast Corner Drinks

3. ICE CREAMS & TASTES WıTH ıCE CREAMS Traditional Cut Ice Cream Pounded Ice Creams Special Ice Creams Sugarless Ice Creams Vegan Ice Creams Snack Ice Creams

4. PASTRY AND DESSERTS Pastries Special Day Pastries Hot Desserts Desserts With Syrup Milk Dessert Trilece

5. BREAKFAST CORNER Breakfast Foods Omelets Menemen Egg Flavors From Mado Oven Börek Pancakes

6. DRıNKS Brewed Turkish Tea Turkish Coffee Bosnian Coffee Speacial Teas Hot Goat Milk Coffes Traditional Sahleps

7. PLACE Mado Cafes are presents at the entrance of shopping centers in four cities ( Tuzla, Zenica, Mostar, Sarajevo) Zenica - Shopping Center D ž ananovi ć Mostar - Mepas Mall Sarajevo – Sarajevo City Center Tuzla – Tuzlanka Shopping Mall

8. PRICE Mado has set their price strategy for middel-class and high-class people. Ice Cream & Tastes With Ice cream; 4.50-8.50 KM Pastry and Desserts; 4.00-8.00 KM Breakfast Corner; 8.00-12.00 KM Drinks; 3.00-6.00 KM

9. PROMOTION Sale days in special days such as religious holiday and independence day of BIH. Television Channels Billbords Newspapers and Magazines Internet