1. Instagram
Professorpg.wordpress.com

2. UVUMBA Dinner – Sharpie
UVU MBA Trips – Sephora
UVU Art Faculty– Oreo
UVU Arts Family – Rock My Wedding
UVU Arts, Theater/Music – Audi
UVUAMA – Brick Lane Bikes

3. What are we doing today (Learning Objectives)?
Instagram Basics
Post, Filter, Comments, #
Web URL, Calls to Action
Instagram Marketing Strategy and Content
Tools to Increase Followers and Manage
InstaFollowers
Iconosquare.com– Analytics
Justunfollow—Manages your Followers
Twtrland—Competitor Analysis

4. Instagram Basics Create Account Follow Double Tap to
@UVUAMA
Follow
Double Tap to
Hold down to edit/delete comments
Add # to share content

5. Instagram Basics Most Used Filters: Lo-fi Valencia Amaro Hudson Sierra
X-Pro II

6. What are we doing today (Learning Objectives)?
Instagram Basics
Post, Filter, Comments, #
Web URL, Calls to Action
Instagram Marketing Strategy and Content
Tools to Increase Followers and Manage
InstaFollowers
Iconosquare.com– Analytics
Justunfollow—Manages your Followers
Twtrland—Competitor Analysis

7. Instagram Basic Marketing Strategy
Create Account
Profile
Photos
Calls to Action
Content
Photo Content
Products
Services
Events
Tips
Stories
#Hashtags
Followers
Facebook Followers
Friend Followers
Follow BACK!!!
Marketing
Engagement – Stories, Photos, Insights, Tips, New Perspectives
Advertising – Sponsored
Contests- Photo Contests #LiveInTheMoment

8. Instagram Photo Contests
Create Contest Rules
Objectives-how to enter/prizes
Rules – Website or Landing page
#nameofcontest

9. What are we doing today (Learning Objectives)?
Instagram Basics
Post, Filter, Comments, #
Web URL, Calls to Action
Instagram Marketing Strategy and Content
Tools to Increase Followers and Manage
InstaFollowers
Iconosquare.com– Analytics
Justunfollow—Manages your Followers
Twtrland—Competitor Analysis

10. Objectives Personality Music Call-to-Action Engaged Learning
With your team make a 30 second video

11. Evaluate the Client Instagram Target Followers
Marketing Strategy (contests, promotions, specific messages, events)
Content
How is the content created for this account different than other platforms?
Increase followers - #like4like, hashtags, apps to manage
Group Activity

12. Create/Login to Instagram Step 1: Login Step 2: Profile Pic Step 3: Follower/Following Step 4: Content Strategy Create Instagram Photo Strategy Step 1: Types of Photos Step 2: Fun vs. Branding Step 3: PicMonkey/PhotoShop Step 4: Schedule Create Instagram Followers Step 1: Add 10 followers – Follow them back in the coming days Create Instagram Marketing Plan Advertising, Engagement, Contest, Sales Promotion
How To

13. Logins MBA uvumba UVUmba2016 AMA uvuama uvuama2012
WSB uvuwsb uvuwsb123

14. What are we doing today (Learning Objectives)?
Instagram Basics
Post, Filter, Comments, #
Web URL, Calls to Action
Instagram Marketing Strategy and Content
Tools to Increase Followers and Manage
InstaFollowers
Iconosquare.com– Analytics
Justunfollow—Manages your Followers
Twtrland—Competitor Analysis