1. No leakage to other buildings or other side of the streets
Australian Evidence of Location-based SMS for Public Alerting
Operational Scenario: Victoria – Melbourne Central Business District – Test of precision geo-targeting 2012
■ Focused on the people located in one government building
■ 1 L-B SMS Alert
■ 5,736 recipient devices
■ 89% (5,107) delivery success
11% (629) other SIM devices
Illustration of the actual warning area polygon
No leakage to other buildings or other side of the streets

2. Australian Evidence of Location-based SMS for Public Alerting
Operational Scenario: Victoria – Bushfire at Mount Feathertop 2013 – 37 hikers in the path of danger; cell phones the only channel of communication
■ 3 L-B SMS Alerts
■ Localised 4km radius, including the local town
■ 1,843 recipient devices
■ All 37 hikers located and evacuated safely by helicopter.
Only LBS campaign was initiated, no service address based (national park)
1,843 successful LBS Emergency Alert messages sent
8km diameter
First LBS SMS message sent was “…CFA WARNING TO HIKERS ON MT FEATHERTOP. FIRE 3KM NE of bottom of NW Spur, impacting on Bungalow Trk move to a safer place, DON'T use Bungalow Trk…”
Second LBS SMS message sent was “…CFA WARNING:Hikers in Mt Feathertop & Mt Hotham areas, fire near Harrietville is moving in a SE direction towards Mt Hotham. Consider moving to a safer location…”
Third LBS SMS message sent was “…CFA WARNING Hikers in Mt Feathertop & Mt Hotham areas, fire near Harrietville moving in SE direction to Mt Hotham. Move to a safer location, for help call 000…”
Cost: $200 approx
Illustration of the actual warning area polygon 2