1. Telco Portal
July 2016

2. Agenda
Telco portal
SharePoint
BizTalk

3. Introduction
Telecom companies operate in a hiper-competitive environment.
Fight for every subscriber.
Success derives from by Average Revenue Per User - ARPU
Improving customer satisfaction and loyalty retention is a must.
Online shop is an essencial channel for todays Telco companies.
Online payment is preferable payment option.
Simplified Operations and decreasing maintenance cost.
Integration with „Back-end“ systems such as Billing, Inventory...

4. Maximal ARPU using NFG Telco Portal
Features and capabilities necessary to deliver a superior online shopping experience
tools and information that clients need to research, compare options and make informed decisions
Managing relationships with customers through different channels
Held in a consistent branding and content.
Optimization of "cross-selling" and "up-selling" opportunities
Increase customer loyalty through effective marketing campaigns and targeted offers.
Streamlining operations
Centralized management of product information as well as easy integration with the "back-end" systems.
Reducing reliance on IT sector
Intuitive user interface, so that business users can maintain the content and manage business processes.

5. Solution Tehnology Stack
Microsoft SharePoint Server 2013 is one of the strongest Microsoft's trump card in the field of server and corporate products. It is used in the implementation of both Intranet, and public Internet portals. A large number of functionality enables quick and easy design and management of portal content, documents and enables collaboration. Because of these characteristics has been chosen as the main presentational platform.
The middle tier (middleware) solution is designed as a service-oriented architecture (SOA), using the Enterprise Service Bus (ESB) as an implementation approach. Microsoft BizTalk Server 2013 is a platform that can support this kind of architecture. BizTalk Server 2013 is a product that allows for the implementation and management of business process integration of different applications and systems in a single unit. BizTalk Server is a robust system for reliable messaging based on XML language, between the various applications (systems) and system for orchestration of business processes, with support for long transactions.
Microsoft Active Directory is a robust and reliable service included in Windows Server operating systems. This service contains information on users, computers and network resources and provides their centralized administration. Active Directory Lightweight Directory Service (AD LDS) is a simpler implementation of this service which is used as a directory store.
The advantage of product selection SharePoint Server, BizTalk Server, and Active Directory is reflected in their compatibility, reliability, speed and easy maintenance and management. The complete system, as well as the execution of the processes themselves, it is possible to monitor the supporting tools. This combination of products allows you to build a service-oriented architecture.
Service catalog is provided by Microsoft UDDI services.

6. SharePoint

7. WYSIWYG Content Management

8. Content Management Easy implementation of different design Easy
of any Design
Navigation by content
Easy page editing
Content based
navigation
Easy page content change

9. Multilanguage Support

10. Consistent Design Across Devices
PC/MAC web browsers support
Mobile web browsers support

11. SEO & Web Analytics - Out of the box reports
Google Analitycs

12. My Portal – Personalized Features

13. e.g. Billing/Payment Billing/Payment Billing/Payment Billing/Payment

14. e.g. Self Services Manage Self Services Change Credit Limit Manage
Add-ons
Remedy ticketing

15. Integration with back-end systems
Telco Online Shop
Portal eShop
Integration with back-end systems

16. “Cross-selling” & “up-selling” opportunities
Promotion banners
Available Plans
Related devices
Upgrade plans and packages

17. Simplified Stock Management
Marketing/Sales can maintain eShop content
Stock management
Commitment period management

18. BizTalk

19. How Telco usually works?
Company A
Telco
Company B
EDI
HTTP
Internet
SOAP
Logistics
Billing sistem
SWIFT
Bank
ERP
CRM
XML
Suppllier
eComm

20. Clean integrated solution
EAI
Telco
B2B
Company A
Company B
EDI
Internet
HTTP
SOAP
Logistics
Billing
sistem
SWIFT
BizTalk ESB
Bank
BizTalk Server is a platform that enables the integration of heterogeneous systems, providing support for business process management that can achieve this integration. It is a central hub through which systems communicate with each other. Communication is implemented messaging, where a message is the basic unit of the transaction. BizTalk Server:
Enables centralized EAI and B2B integration,
Enables centralized BSS and OSS.
Automation of business processes.
Enables dynamic modification of business rules
Enables routing messages in accordance with the business processes and rules (Smart Processes)
ERP
XML
eComm
Suplier
CRM

21. BizTalk Server: Smart, Connected Company
Information worker
Business Process Management
EAI
B2B
ERP
CRM
Database
User
Supplier
Delivery
Finance
BizTalk server is a central point of:
EAI – for integrating internal systems (ERP, CRM, Billing…)
B2B – to integrate external businesses over one platform and expose functionalities from back end systems
Business Process Management - For all this visual designer is used. Designer is integrated into Visual Studio. Via drag & drop developer could place Shapes and create complex workflows with decision, branch, parallel activities, compensation, long running transactions, atomic transaction scope, logical ports,…
Information worker – Business users has a view of business processes via monitoring KPI which are stored inside Business Activity Monitoring (BAM).

22. Business Rules Engine (Smart Processes)
Powerful tool for applying bisines rules on-the-fly.
Based on your IF-THEN rules, which you can make as complex as needed.
Rules can even change the flow of entire process.
Rete algoritm for maximum performance optimization.

23. Process workflows are visible and can be easily changed using GUI tools

24. Automated processes Subscriber registration
Subscriber user profiles synchronization with CRM
Additional authentication via SMS
Bills upload after billing cycle
Sending PDF e-invoices on
Notifications via Bulk SMS
Online payment
Online billing
Self Services …

25. Integration
TABS Billing & CRM system (ITS- International Turnkey Systems )
IN Prepaid charging sistem (Intelligent Network)
Direct subscribers database integration (Oracle, CRM...)
Billing PDF reports generator
Payment providers gateways
SMS Center (SMSC)
USSD channel
Exchange server
SQL Server database
Remedy ticketing system (or other)
Antispam SMS HTTP service
Agent appointment service
Other business services…

26. Portal integration diagram

27. Thank you