1. TCC Group Financial Services Compliancy
Bringing clarity to branding complexity

2. TCC Group Financial Services Compliancy
Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant. TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’. TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition.
BRAND PROPOSITION BRAND POSITIONING LOGO AND VISUAL IDENTITY ICONOGRAPHY DESIGN PHOTOGRAPHIC ART DIRECTION INTEGRATED COMMS DESIGN RESPONSIVE WEBSITE DESIGN & BUILD BRAND GUIDELINES

3. TCC Group Financial Services Compliancy
Strapline _
Transforming culture
and conduct
Core insight _
We bring clarity to complexity

4. TCC Group Financial Services Compliancy
Before

5. TCC Group Financial Services Compliancy
After

6. TCC Group Financial Services Compliancy
The overall impression —
Attractive, distinctive, confident, stylish and professional
Logotype —
Clear
Confident
Timeless
Hand drawn TCC, crafted so Cs
align with symbol and sit well together
Symbol —
Transformation – via colour vignette effect
Precision – alignment and direction of lines
Partnership – lines depict working together
Agility – speed, fluidity indicated through
colour and lines
Clarity – creating order in complexity
Efficiency – symbol within a hexagonal
shape which is widely accepted as the most efficient shape in nature

7. TCC Group Stationery

8. TCC Group Website design and development
Before
© VGROUP CASE STUDY

9. TCC Group Website design and development
After
Visit website >
© VGROUP CASE STUDY

10. TCC Group Website design and development
© VGROUP CASE STUDY

11. TCC Group Website design and development
© VGROUP CASE STUDY

12. TCC Group Brochure design

13. TCC Group Data sheets

14. TCC Group Digital brand guidelines

15. TCC Group Printed brand guidelines

16. TCC Group Printed brand guidelines

17. TCC Group Printed brand guidelines

18. TCC Group Printed brand guidelines

19. TCC Group Client testimonial
After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived.
We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results!
Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations.
Jenny Budd Head of Marketing TCC Group (Formerly ‘The Consulting Consortium’)