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WELCOME ROLL OUT STRATEGY

Published byAdam McCarthy Modified over 6 years ago

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Presentation on theme: "WELCOME ROLL OUT STRATEGY"— Presentation transcript:

1 WELCOME ROLL OUT STRATEGY
DEAT AND SA TOURISM

2 OBJECTIVES To popularize welcome campaign
To invite key government officials to be tourism ambassadors To get industry involvement To enhance visitor expereince through better service and product quality

3 CAMPAIGN ELEMENTS COLLATERAL BRANDING ROADSHOWS
INDUSTRY/GOVERNMENT AMBASSADORS SERVICE INDUSTRY BUY -IN TOURISM MONTH ACTIVITIES TRAINING

4 COLLATERAL T SHIRTS PINS POSTERS WELCOME PLEDGE
FRAMED WELCOME WALL PICTURES

5 DISTRIBUTION: 25/08/2003 All heads national and provincial govt.departments Tourism industry organisations: TBCSA; SATSA; FEDHASA High commissions abroad Service Industry (banks and petrol stations) Newspaper vendors

6 TOURISM MONTH: Aug/Sept
Welcome featured in TV campaign “Spot the Welcome Character” Welcome logo on Independent newspapers mastheads of travel pages TV presenters to wear pins/T shirts Welcome plastic inflatables at all events (9 produced for each province) Welcome on all competition posters, entry forms Calendar of events in provinces (attached) – welcome branding and messaging

7 INDUSTRY/GOVERNMENT-
Collateral packs to be sent to all city manager; provincial and national DGs with message document Cabinet Ambassador lunch: 18 Sept after Cabinet meeting in Tynhys. Updates on tourism newsletter to be sent monthly Hotel and accommodation industry targeted with pins and posters Airport branding with ACSA

8 SERVICE INDUSTRY Banks, garages and retail to be targeted with t-shirts, pins and welcome pledges Leverage branding support Link welcome to their activities

9 ROADSHOWS Mpumalanga, Ebutsini: 12 April 2003
Limpopo, Tzaneen: 31 May 2003 Northern Cape,Upington and Galeshiwe: 25 and 26 June 2003 respectively. KZN, Inanda Heritage Route: September 2003 North West, Klipgart and Krugerdorp: October 2003 Eastern Cape, PE and Port St Johns: October 2003 Free State, Mangaung: November 2003

10 TRAINING Two programmes being worked on:
Training for traffic cops – pilot in Mpumalanga in September Tourism customer care training for 14 strategic government departments (5 trainers per dept) from September onwards

11 BUDGET 5 000 T shirts – 150 000 (SAT) 10 000 pins - 50 000 (SAT)
posters (SAT) pledges (SAT) 5 000 Gift bags (SAT) 200 framed posters – (DEAT) Training for govt. officials : 5 official x 18 depts (DEAT) Cabinet lunch (DEAT) TOTAL:

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