1. Sudhanshu SEO
Empowering business

2. Brand So…What is a Brand?=
Unique 
So…What is a Brand?
What is considered online As “Brand”
A brand is a name, term, design or other feature that distinguishes one seller's product from those of others.
Content Marketing is a very recent term, 2012 is the year of digital content, to the extent that some experts consider “Content Marketing” is a repackaging of the term “Social Media Marketing”!

3. Overview > What is a brand?
In our daily life, we see brands here and there.

4. Overview > What is a brand?
FamilyMart
Name?
Logo?
Tagline?
Product?
Advertisement?
Is it the name?

5. Overview > What is a brand?
Name?
Logo?
Tagline?
Product?
Advertisement?
Is it the logo?

6. Overview > What is a brand?
Name
Logo
Tagline
Product
Advertisement
The answer is YESSSSS!!!

7. and What makes a Brand? Some channels…
What are online “Content "distribution channels
s & Newsletters
Website
Content Syndication –RSS
Social Media
Online Events
Digital Press
Search Engine Marketing
Podcasts
Some channels…

8. Key Points of a Brand
Setting Up The KPI .

9. Tangibles of brand equity
Setting Up The KPI
Shape
Colour
Size
Models
Price
Features
Benefits
Grades .

10. Intangibles of brand equity
Does It matter ?
Setting Up The KPI
Customer base
Trademarks and patents
Channel relationships
Customer loyalty
Customer confidence
Competitive advantage
Company name
Brand name
Slogan and its underlying associations
Perceived quality
Brand awareness

11. Creating the brand Choosing brand name
Hmmm….!
Creating the brand
Choosing brand name
Developing rich associations and promises
Manage customer brand contacts to meet and exceed customer expectations

12. Creating the brand

13. Brand Associations
‘owned’ word
Slogans
Colours
Symbols and logos

14. Brand names should denote
Product benefits
Product quality
Be easy to pronounce/remember/recognize
Be distinctive
Not have poor meanings in other countries or languages

15. Enough !!! Let’s start communicating about Strategy…
But before we go over the Strategy Just Have a look on the following Funnel.

16. Funnel
Setting Up The KPI .

17. Optimization
Brand Optimization through Social Media
Every Marketing strategy objective should be SMART. In our Social Media Strategy We are introducing something new as an Objective & I named it REAL SMART.  

18. Objectives
The Concept of REAL SMART

19. Categorize it… KPI (key performance indicator) Optimization
The Concept of REAL SMART
KPI (key performance indicator) Optimization
Brand Optimization

20. Optimization
Setting Up The KPI .

21. KPI Optimization
The Concept of REAL SMART

22. KPI Optimization Stranger Visitors Leads Customers Promoters
There is 4 degrees in the sales funnel.  Our Social Media KPI funnel is basically inspired by the same.  We’ve developed the five degrees in the Brand funnel as listed following.
Stranger
Visitors
Leads
Customers
Promoters

23. Setting up the KPI’s Reach X reach in month Demographics and Location
25 to 65 UK, Sweden, Norway & Australia
Engagement
X number of Engagement
Likes and Shares
X Number of Like and shares
Comments
X to Y Numbers of Comment & share
Mentions
X to Y numbers of mentions
Retweets
X to Y numbers of Retweets
Traffic Data
X number of traffic & website

24. OUR Voice Character/Persona Tone Friendly Personal Warm Humble
Inspiring
Clinical
Playful
Honest
Authoritative
Direct
Professional
Scientific

25. OUR Voice
Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/Persona, Tone, Language, and Purpose.

26. Branding is a rather than a strategy.
Brand Optimization Graph
So…
Branding is a rather than a strategy. 
Pull
Push

27. Engagement By definition is…
A marketing strategy that directly engages consumers and encourages
them to participate in the evolution of a brand. 
WIKI

28. Engagement So, what can I do to engage my customers? Keep It Simple
Branded Web site
Optimized web site for mobile phones
Do not waste their time
Be Keen to get feedback
Listen to & study your customers on all channels
Humanize
Be Flexible
Keep It Simple

29. + Why Social Media Branding Build TRUST Because social Media will...
Generate Targeted Traffic
Increase Audience & Reach
Build TRUST
Engage Audience +
Increase on-the-spot Conversion
Build Connections & Relations
You are giving your prospects information for free this helps them trust you more, spend more time with your content reading or watching and even share it with their networks helping it spread more.
Increase WOM
Help Prospects understand You
Provide Thought Leadership

30. Speaking about Social Media
Did Marketers use change in 2015?
Increased dramatically from 2014 to 2015
Face book: 71 %
LinkedIn : 28 %
Pinterest: 28%
Twitter: 23%

31. Thanks for being here!
Sudhanshu Pandey
Mob : s