1. XEBEC INDIA ADVERTISING | DIGITAL MARKETING AGENCY www.xebecindia.com

2. INTRODUCTION O The company become founded in 1992. O Xebec is an Ideas, Design & Branding Company. O We are an integrated communications group that provides services such as Advertising, Brand Building, Media Planning & Buying, Public Relations, Market Research & Digital Marketing. www.xebecindia.com

3. WHAT IS SEO? O SEO concept is came alive in something around 1990-2002. O Search Engine Optimisation is cost effective and challenging digital marketing technique which helps improving the visibility of a website in SERP (Search Engine Ranking Pages). O SEO is the baseline in Digital Marketing. O It is classified in two types namely On-page & Off- page SEO. www.xebecindia.com

4. OUR SEO STRATEGIES O PHASE-1  Complete discussion at the beginning to understand the strength and weaknesses of the business.  Set the targets for campaign.  Compare competitor sites.  Examine a keyword method including significant keyword research.  Detailed analysis and report of site.  Examine a search engine strategies. www.xebecindia.com

5. O PHASE-2  Improving search index of site by using- 1. Robots.txt file 2. XML Sitemap 3. Geo-location factor 4. Website navigation 5. Ping google 6. Other methods www.xebecindia.com

6.  On-Page Optimisation- 1. Meta tag optimisation 2. Keyword mapping and optimisation 3. Anchor text optimisation 4. HTML markup 5. Unique content 6. URL structure 7. Alt tag 8. Long tail optimisation 9. Other factors www.xebecindia.com

7. O PHASE-3 (Off-Page)  Link building by submitting sites to web directories, social bookmarking sites, forum posting, search engine submission and other strategies.  Video Sharing on YouTube, Dailymotion etc.  PDF, PPT and infographics submission.  Article submission  Blog submission  Image sharing on Pinterest, Instagram, Flickr etc. www.xebecindia.com

8. O Use of tools  Google Analytics  Google, Bing, Yahoo webmaster  Google Keyword Planner  SEM Rush  Screaming Frog  Moz Rank Checker www.xebecindia.com

9. Benefits Of SEO O Fixed growth in website traffic. O SEO is one of the most cost-effective digital marketing strategy. O By doing SEO of the website, chances of site visibility are increases and therefore your website can be the brand name. O SEO is a long-term process or method. But simply because it takes time to move up the rankings, it also takes time to move down the rankings. Once you placed in the top ranking position, you not often circulate down. O By using tools like google analytics, you are able to measure the conversion rate, source of conversion rate and source of traffic of the website. www.xebecindia.com

10. THANK YOU! www.xebecindia.com