1. UBEFIT: Integrated Marketing Communications
Rose Heskey
Sarah Montas
Roberto Ortiz
Ricardo Baio

2. Online Marketing Video Marketing Social Media
In our video marketing campaign, we create awareness of the brand, its features as well as direct the attention of the viewers to all out social media and web page.
UbeFit will be present in each of the most use social media of the moment, these are:
Instagram
Facebook
Snapchat
Twitter
In addiction, we’ll collaborate with the most outstanding figures of these platforms.
Both, the social media and video marketing campaign are liked in its flexibility, one will communicate with the other and vice-versa.

3. Online Marketing Website E-mail Campaign
Since are product is a monthly subscription fitness box, every transaction will be made through are website.
In our site, we will post link to our social media and to allow people to subscribe, we will set the contact as a requirement which would be the 1st step to out campaign
In our , we will keep our consumers updated of the new items that will be added up to the monthly.
Promo codes will be used to keep are consumers happy.
Several contests we’ll be notified through the e- mails.

4. Search Engine Marketing
Online Marketing
Search Engine Marketing
KeyWords:
Pay Per Click Advertising (Google Adwords-Facebook)
Keyword Search
Google Mobile – Friendly Website Checker.
Fitness
Routine
Health
Ripped
Hashtags
#UBEFIT
#Gettingfit
#UBF

5. Mobile App Amplify our scope by launching our own mobile site.
Track monthly box
Tips
Order
Customer Service
Follow up

6. Traditional MarketingTV
UBEFIT plans to be present in all channels relates to health and lifestyle as a way to reach consumers that are not very familiar with the internet.
Magazines
In addition, we will place ad in magazines relates to fitness, health and lifestyle.
These ads we’ll be placed here to create awareness and introduce our product to every person.

7. Acquisition, Conversion and Retention Strategies

8. Acquisition Strategies
UBEFIT plans to attract people through our social media strategies as well as introducing our mobile application. In addition, the ads in magazine and tv will be a plus to this strategy.

9. Conversion
Our conversion strategy will be to improve user experience by offering high quality gadgets as well as improving are customer service. We want to create our own community that will support each other in the hard task of getting fit.

10. Retention
We will develop our customers loyalty and confidence by providing them with the best delivery service and most efficient workout schedule according to their appeals. We will be keeping track of their improvements through our mobile app.

11. Retention techniques
Frequent Communications Calendar
This is a programmed sequence of letters, events, phone calls, special offers, follow-ups, magic moments, and cards or notes with a personal touch etc.
People not only respond to this positively, they really appreciate it because they feel valued and important. It acknowledges them and makes them feel part of your business so that they want to come back again and again.

12. Extraordinary Customer Service
The never-ending pursuit of excellence to keep customers so satisfied that they tell others how well they were treated when doing business with you.
Key facets include:
Dedication to customer satisfaction by every employee;
Providing immediate response;
No buck passing; going above and beyond the call of duty;
Consistent on-time delivery;

13. Measure lifetime value
Once you recognize how much combined profit a customer represents to your business when they purchase from you again and again, over the months, years or decades, you’ll realize the critical importance of taking good care of your customers.
And because you’ll understand just how much time, effort and expense you can afford to invest in retaining that customer, you’ll be in control of your marketing expenditure.

14. A complaint is a gift
A system for unearthing complaints can therefore be the lifeblood of your business, because customers who complain are giving you a gift, they’re still talking to you.
They’re giving you another opportunity to return them to a state of satisfaction and delight them and the manner in which you respond gives you another chance to show what you’re made of and create even greater customer loyalty.
96 % of dissatisfied customers don’t complain. They just walk away, and you’ll never know why. That’s because they often don’t know how to complain, or can’t be bothered, or are too frightened, or don’t believe it’ll make any difference. Whilst they may not tell you what’s wrong, they will certainly tell plenty of others.

15. Loyalty Programs simple point system.
This is the most common loyalty program methodology. Frequent customers earn points, which translate into some type of reward. Whether it’s a discount, a freebie, or special customer treatment, customers work toward a certain amount of points to redeem their reward.

16. Tier system
Finding a balance between attainable and desirable rewards is a challenge for most companies designing loyalty programs. One way to combat this is to implement a tiered system which rewards initial loyalty and encourages more purchases.
Present small rewards as a base offering for being a part of the program, and then encourage repeat customers by increasing the value of the rewards as the customer moves up the loyalty ladder.

17. Partner with another company to provide all-inclusive offers.
Strategic partnerships for customer loyalty can be super effective for retaining customers and growing your company. Which company would a good fit for a partnership? Again, it boils down to fully understanding your customers' everyday lives and their purchase processes.