1. Course Title

2. Download YouTube Playbook here: http://www.youtube.com/yt/playbook/
Source of instructions

4. A channel is your public page on YouTube with uploaded videos, playlists, ‘liked’ videos, ‘favorited’ videos, channel comments. Some creators manage or create content across multiple channels.

6. See what other NAMM retailers are doing on YouTube

8. Add store info, address, website, facebook, links to everything

9. Overview
A snapshot of what your channel is all about, including popular uploads, recent likes, recent posts, etc.
Blogger
A reverse chronological list of your recent uploads or a featured playlist
Everything
A featured video from a playlist with a group of featured playlists and channels
Show real channel examples of each layout
Choose your layout with your content plan in mind

11. Create content that is unique, compelling, and entertaining or informative.
Captivate your viewer in the first 15 seconds, and keep them watching throughout the video.
Include specific Calls to Action in the video or through annotations.
Set a recurring schedule for your channel, and maximize your production investments by optimizing your scheduled release of new content.    

12. Utilize playlists to create a satisfying long-form experience for your viewers.
Create a programming calendar, and identify tent-pole events that are relevant to your audience, around which you can create content.
Think about your content at the channel level. Create an experience that guides viewers across multiple videos and communicates everything your channel has to offer.   

13. Title
Description
Thumbnail
Keywords/Tags

16. Promote Your Channel in Videos
Communicate to the audience in every video that what they are watching is part of a channel.
Include in-video Calls to Action or creative messaging/branding that highlights your channel’s content, series, schedule, and offerings.
Design your video’s branding, graphics and packaging to convey the overall channel’s theme, topic, or message to the viewer.
Use the end of your videos, when viewers are deciding on their next click, to direct viewers to more of the videos and playlists on your channel page.
Talk to the audience directly, or use graphics and annotations to direct them to the rest of the content on your channel.

17. Reward watch time vs number of clicks
Start with action
Minimize talking heads
Keep branding to a minimum