1. Allen Iverson’s Practice Speech
By: Nicholas Tauber

2. Background/SOAPSTONE
Allen Iverson(Speaker)
NBA basketball player
Number 1 pick
76ers
11 time all star, League MVP, 4 time scoring champion
Never won an NBA title

3. Occasion First round playoff elimination Frustration Rumors Media
Teammates
Coach Brown’s comments

4. Audience
NBA fans, Players, the media, coaches,
AI’s future

5. Purpose Frustration, team losing, the way he’s been treated
“Everyone takes shots at Allen Iverson. It’s just unfortunate I can’t punch back”
Fans
Media making up rumors and stories
“I can’t practice if I’m hurt”
His relationship with Coach Brown
“I love Larry Brown”
“He’s done a lot for me on and off the court”

6. Purpose Tired of the media “But when we lose it’s all on me”
“He doesn’t come to practice”-Media
He understands the team is going downwards
“I’m tired of this”
Baggage with losing
Nothing with winning
Quiet trade talk
“You trade to make the team better”
“I’m the MVP and franchise player”

7. Subject The way the media treats him “I’m the best player out here”
“My daughter shouldn't have to deal with this”
Team losing
Clarify his relationship with Larry Brown
Accomplished too much to have to deal with this

8. Tone Serious “I love this city” “I love Larry Brown”
“I wanna stay here”
Angry
“I’m Upset for one reason, were in here”
Frustrated
“If I’m the superstar, why is this happening?”

9. Ethos The media treating him like he’s the problem.
““If I’m the superstar, why is this happening?”
“I just me?, My teammates, this organization, we all lost”
“Only I have to deal with this”
MVP
“I’m the MVP” “ I’m The MVP and I have to worry about trades”
Accomplishments
He understands what it takes to be great.

10. Repetition to build ethos
“I’m the best player”
“MVP Allen Iverson”
“I’m the franchise player”
“I can’t win them all”
“I’m the MVP”

11. Repetition “Practice”-Rumors “Hurt”- reason for not practicing
“Lose/Lost”- Team sport
“Upset”
“MVP”

12. My Opinion Effective Truthful “But it’s not just me” Begins downfall
Leadership

13. Afterwards After this speech: Team continues to lose Coach departure
AI’s departure and decline

14. Citations nba.nbcsports.com