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Published byBernice Austin Modified over 6 years ago
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Building value through innovation. A regional perspective.
Ahmad Y. Haleem CEO, Wataniya International
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Wataniya Telecom Group
The Company A major Middle Eastern telecom player with expansion ambitions Mobile operator of networks in Kuwait, Tunisia, Iraq, Algeria, Saudi Arabia and the Maldives serving 7 million subscribers in countries with a combined population of 92 million
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Wataniya Telecom Group
The Company Wataniya International is responsible for driving geographical expansion opportunities and providing management and technical assistance Part of the $USD 15 billion KIPCO group, a Kuwaiti holding company
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2005 Reports Wataniya Telecom increased its revenues
Revenue growth was 49% year on year (USD millions) 2000 2001 2002 2003 2004 2005
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2005 Reports Wataniya Telecom increased its revenues
Subscriber growth regionally was over 141% 2003 2004 2005 millions
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2005 Reports Wataniya Telecom increased profits
Profit growth was 32% year on year (USD millions) 2000 2001 2002 2003 2004 2005
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2005 Reports Wataniya Telecom increased profits
Earnings per share growth (US cents) 2003 2004 2005
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Driving to the future
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Basic instinct Operators need to : Build and maintain sound networks
Operate efficiently Deliver for shareholders Deliver for customers Meet licensing/regulatory obligations
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Hyper-Competition Smarter Consumers Increased competition = choice
Marketing has built awareness The region is at different growth stages Consumers needs and tastes have evolved
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Hyper-Competition The customer opportunity Differentiation Innovation
Adoption
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Differentiation
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Differentiation Marketing driven A clear statement of benefit
Strong branding Targeted, segmented services Meaningful experiences
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Innovation
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Innovation Marketing driven Technology + benefit
Integration of services/technologies New applications/approaches Value to the consumer
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Innovation Not technology driven Innovation is not, say, 3G
It’s what you DO with 3G Services, functionality, vision Drives many new applications Drives segmentation
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Adoption
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Adoption Understand your customer Awareness is easy
Understanding is key Innovation = smarter marketing Innovation = smarter services Innovation = smarter approach to customers
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Innovation is the future
Our vision of the future is the new world The new world is convergence Where all comes together one new world. in one.
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