1. Circulation and Advertising Director- Lauren Ramsdell
Marketing Director- Deborah Taft
Editorial Director- Mia Brady
Creative Director-Michelle Gill

3. Problem Solution Food or Health or Fitness or Home
Few lifestyle magazines for readers in their late teens to early 30s
Solution
Fresh Living has it all: food, fitness, health, smart shopping and green living. We focus on how to enjoy these “facets of life” on a budget.
Offer diverse content
Our departments, Food, Health & Fitness and Home, cover a wide range of content that applies to and benefits our readers. We do not have one focus, but many

4. Our Competition Fresh Living Cooking Light Consumer Reports SELF
Natural Home and Garden
Food X
Fitness/Health
Purchasing advice
Green
Young audience
Small space
Small budget

5. Business Model Start local and expand Local investor partnership
Strong online base via social media
Subscription and newsstand
12 for $15
24 for $24
$4.99

7. Underlying Magic
Unlike other publications within our demographic, Fresh Living offers a broad range of content
The information, tips and suggestions will be geared towards a younger audience with a limited budget but will still be applicable to readers of all ages
There is no other magazine on the market that delivers the same range of content, to the same audience

8. Marketing & Sales Social Media Pinterest Twitter Facebook
Profit Shares
Flyers
Placement
Gyms
Grocery Stores
Craft Stores

9. Status & Timeline May 2012 – prototype issue released
June 2012 – recruit writers, begin editorial assessment based on prototype feedback
July-December 2012 – write upcoming editorial year articles, approach advertisers about funding initial launch
January 2013 – initial regional launch
February 2013-beyond - ??? (That’s where you come in!)

10. Summary & Call to Action
We are a unique, diverse publication that targets a specific yet large demographic. But even people who are not in our target audience will still be able to read and enjoy our magazine.
The benefit of investing…
We care about our mission and we want you to care about our mission. So when and if you invest, we want you to be a part of our team