1. what? who? how? Why? where? Trade Shows Extreme Athletes “gear heads”
$40
$60
$80
who?
Extreme Athletes
“gear heads”
crossfit
marathon runners
skiers and snowboarders
Use elevation mask technology
to create gear with a less intimidating look
insert mask into cowl neck of hoodie, collar of vest and mouth of ski mask.
Using an invisible zipper, the mask will be detachable from the vest and sweatshirt for a more wearable look.
Why?
how?
Market through social media:
popular workout instagram handles
Train Harder,
Perform Better
Extreme sports have increased rapidly in popularity since 1990
where?
Trade Shows
Advertise at events like Tough Mudder and X-Games
Testing -
Absorbency of Textiles
Water Resistance
Stiffness of Fabric
Snagging of Fabric
Eastern Mountain Sports (EMS)
Recreational equipment Inc. (REI)
Sold in retail stores and online
in store demonstrations and information booklets given at points of sale
supply chain