1. 3 Strategies to Protect IP in the Age of Employee Churn
Mason Swenson, Sr. Manager of Product Management

2. PROTECTION, VISIBILITY, & RECOVERY EVERY USER, EVERY FILE, EVERYWHERE MINIMIZE BUSINESS DISRUPTION MITIGATE RISK TO GROWTH

4. >50% SHARING SAVVY SUSCEPTIBLE
admit to taking data when they leave a job, and 42% believe it is their right to do so
>50%
Source: HP Aruba Networks Millennial Study 2015

5. Ideas aren’t created on servers
BLINDSPOT
Ideas aren’t created on servers
Intellectual property lives on devices
BLINDSPOT
BLINDSPOT
BLINDSPOT
BLINDSPOT

6. PREDICT PREVENT RESPOND DETECT
© 2016 Code42 Software, Inc. All rights reserved.

7. PREDICT PREVENT RESPOND DETECT Typical Endpoint Security Focus
© 2016 Code42 Software, Inc. All rights reserved.

8. “Loss Prevention” Block Isolate Quarantine Containerize
PREDICT
PREVENT
RESPOND
DETECT
© 2016 Code42 Software, Inc. All rights reserved.

9. PREDICT PREVENT RESPOND DETECT
© 2016 Code42 Software, Inc. All rights reserved.

10. 2010 to 2015 2015 to 2020 RISK AVOIDANCE “Prevent risk at all costs”
RISK TOLERANCE
“Accept some risk to grow”

11. STRATEGIES TO PROTECT IP3
STRATEGIES TO PROTECT IP

12. 1. Focus on the human element
See user activity and set a baseline for “normal.”

13. What if we just let users be?

17. Focus on the Human Element
LOOK AT THE PAST​
What data lives on endpoints? ​
What do your users do with that data?​
SET A BASELINE FOR NORMAL​
Humans are predictable​
Data visibility makes it easy to see the patterns​
To a lot easier to spot the anomalies​

18. 2. Focus on your most valuable data (IP)
What non-regulated data is most valuable to your company?

22. Focus on your most valuable data (IP)
What data is most valuable to your company?​
Who has access to that data?​
How does that data typically move?​
How can that data be easily categorized?​

23. 3.
Make your data work harder
Examine the present—predict the future.

24. Insights – Connect the Dots
CAPTURE ALL YOUR USER DATA​
Not just endpoint activity—integrate with other systems​
Capture the context around what users are doing with their data​
Use data exhaust to see the patterns and predict threats

25. Who Else Has/Had the Same Data and When?
Did they move it or alter it in any way?

26. Potential credential theft on a shared machine detected

27. Bob logged into a shared machine
Bob failed to login into an R&D machine
Potential credential theft on a shared machine detected
Carl logged into an R&D machine

28. Bob logged into a shared machine
Bob failed to login into an R&D machine
Potential credential theft on a shared machine detected
Carl logged into an R&D machine
A zip file was
transferred from an R&D IP to Bob’s IP

29. Bob logged into a shared machine
Bob cleared his history off the shared machine
Research
was zipped on the R&D lab machine
A zip file was
written to Bob’s desktop
Bob failed to login into an R&D machine
Potential credential theft on a shared machine detected
Carl logged into an R&D machine
A zip file was
transferred from an R&D IP to Bob’s IP
A zip file was
moved to a USB stick on Bob’s computer

31. Insider Threat Predictability
Source: Deloitte - The Widespread Risk of Insider Threats 2015

32. Make your data work harder
EXAMINE THE PRESENT​
See endpoint activity in real time​
Use the baseline to spot the outliers​
Set alerts/reports to track movement of valuable IP​

33. Make your data work harder
EXAMINE THE PRESENT​
See endpoint activity in real time​
Use the baseline to spot the outliers​
Set alerts/reports to track movement of valuable IP​
PREDICT THE FUTURE​
Again, Humans are predictable​
Even the outliers tend to follow patterns​
New predictive insights based on your users’ endpoint activity​

34. Visibility = Freedom
When all is plainly visible, there’s less need for worry & suspicion
Users work the way they want
Understand what is “normal”
Anomalies become more obvious

36. Meet Stakeholder & End User Needs with One Agent
without ever slowing down
IT Teams
Security, Risk & Compliance, and Legal Teams
End Users
Endpoint Monitoring
Insider Threat Detection
Breach Remediation
Regulatory Compliance
Legal Hold
Device Migration
Backup & Restore
Ransomware recovery
Self-Service Recovery
spot risk sooner.
move forward faster.
always bounce back.
single multi-purpose agent

37. Presentation title Speaker Name Title 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

38. Attention: PLEASE READ
Photography and copyright infringement.
Using imagery from movies, television, music and pop-culture is illegal, unless purchased, licensed or by express written consent from the owner. Please do not include unlicensed imagery in your presentation.
Sessions with questionable imagery will not be published until resolved. The speaker will be contacted via for immediate resolution. If additional costs are incurred in editing, an I/O Code will be required.
If you have any questions regarding your imagery please contact
Media Acquisitions
Music Sound Video Acquisitions:
The PPT deck and Recording will not be published until the editing is complete.

39. If an image is on the Internet/Bing it is in the public domain.
If there is no copyright notice on the image, I don’t need permission.
If I don’t profit from the use, I don’t need permission.
If I remove the image after notice, I don’t owe any money to the copyright.
If I alter the image X%, I don’t need permission.
If I only use a part of the image, I don’t need permission.
If I only include a hyperlink in my presentation and click it to show the image, I don’t need permission.
Common Copyright Myths

40. Resources for Microsoft employees
9/14/2018
Resources for Microsoft employees
Can’t find the image that you have in mind for your presentation? The Media Acquisitions team can help you find and license imagery through our stock photography providers. You will also find imagery and information via these links:
Mediaacq
Microsoft Brand Central
Presentation guidelines
Microsoft photography
Microsoft illustrations
There are agreements in place with these providers.
For information on the use of third-party copyrighted content please contact visit this site.
© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

41. Creating accessible content
Take the following steps to create accessible content that everyone can consume effectively.
Contrast
Use high contrast colors for maximum readability
The recommended contrast ratio is at least 4.5:1
Color Contrast Analyzer
Download this tool to determine the legibility of text and the contrast of visual elements
Shape and color
Use different shapes with a legend to indicate statuses to accommodate for color blindness
Example:
Alt text
Alt text helps people with screen readers understand the content of slides
You can create alternative text for shapes, pictures, charts, tables, SmartArt graphics, or other objects.
Here’s how:
Right click the image or shape
Select Format Picture… or Format Shape…
Select the Size & Properties icon
Expand the Alt Text field
Enter a Title and Description of your image or object
Slide layouts
Using a built-in slide layout that matches your content ensures a hierarchical reading order of text blocks
Example: If a new slide will have a title, rather than starting with a blank layout and adding a text block for the title, choose one of the built-in layouts with a title placeholder
Reading order
Screen readers describe content on the screen in the order it was created
To ensure your content is read back in the order you prefer, arrange your objects in the Selection Pane appropriately. Objects on the bottom of the selection pane are read first.
Here’s how:
Click the Home tab
In the Drawing group, select the Arrange drop-down menu
Click Selection Pane…
Text
Subject 1
Subject 2
Subject 3 C3 C2 C1
Download
Additional Tips!
Be sure to run the Accessibility Checker! Go to File click the Check for Issues drop down menu click Check Accessibility
Videos need to be accessible: If your presentation includes a video, ensure it is captioned and audio described (if appropriate)
Visit the Office Accessibility Center to learn more about accessibility in PowerPoint

42. Text layout (without bullet points)
9/14/2018 8:00 PM
Text layout (without bullet points)
Main topic 1: size 36pt
Size 28pt for second level
Size 24pt for third level
Size 22pt for fourth level
Size 22 for fifth level
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

43. Text with bullet points - adjusting list levels
9/14/2018 8:00 PM
Text with bullet points - adjusting list levels
Main topic 1: size 36pt
Size 28pt for second level
Size 24pt for third level
Size 22pt for fourth level
Size 22 for fifth level
Use the “Decrease List Level” and “Increase List Level” tools on the Home Menu to change text levels.
Try this:
Place your cursor in any row of text to the left that says “Size 20pt for subtopics”
Next click the Home tab, and then on the “Decrease List level” tool. Notice how the line moves up one level.
Now try placing your cursor in one of the “Main topic…” lines of text. Click the “Increase List Level” tool and see how the text is pushed in one level
Use these 2 tools to adjust your text levels as you work
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

44. 9/14/2018 8:00 PM
Bullet points layout with subtitle Subtitle is smaller in the same text block
Example of a bulleted slide with a subhead
Set the slide title to “Sentence case”
Set subheads to “Sentence case”
Hyperlink style
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

45. 9/14/2018 8:00 PM
Photo layout 1
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

46. Customer evidence slide
Microsoft 2016
9/14/2018 8:00 PM
Customer evidence slide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor.
“You miss 100% of the
shots you don’t take”
– Jane Doe
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

47. Accent colors 1-6 – (6 Theme Colors to the far right)
9/14/2018 8:00 PM
Slide palette info
The PowerPoint palette for this template has been built for you and is shown below. Avoid using too many colors in your presentation.
Accent 3
Accent 2
Accent 1
Accent 6
Accent 5
Accent 4
Accent colors 1-6 – (6 Theme Colors to the far right)
Use Accent 1 as the main accent color. Use Accent 2 and Accent 3 when additional colors are needed.
Use Accents 4-6 sparingly – only when more colors are necessary.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

48. Demo Speaker name 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

49. 9/14/2018 8:00 PM
Video
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

50. 9/14/2018 8:00 PM
Section title
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

51. 9/14/2018 8:00 PM
Software code slide
This slide layout uses Consolas, a monotype font which is ideal for showing software code.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

52. Notes (hidden) NEXT: <next slide title>
9/14/2018 8:00 PM
Notes (hidden)
Some speakers at Microsoft like to use this slide for hidden “notes slides”.
Delete it if you don’t want to use it.
NEXT: <next slide title>
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

53. Please evaluate this session Your feedback is important to us!
9/14/2018 8:00 PM
Please evaluate this session Your feedback is important to us!
The slide will be replaced onsite through Silver Fox Productions with an updated QR code.
This slide is required. Do NOT delete or alter the slide.
From your PC or Tablet visit MyIgnite at
From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

54. 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

55. Presentation title Speaker Name Title 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

56. Attention: PLEASE READ
Photography and copyright infringement.
Using imagery from movies, television, music and pop-culture is illegal, unless purchased, licensed or by express written consent from the owner. Please do not include unlicensed imagery in your presentation.
Sessions with questionable imagery will not be published until resolved. The speaker will be contacted via for immediate resolution. If additional costs are incurred in editing, an I/O Code will be required.
If you have any questions regarding your imagery please contact
Media Acquisitions
Music Sound Video Acquisitions:
The PPT deck and Recording will not be published until the editing is complete.

57. If an image is on the Internet/Bing it is in the public domain.
If there is no copyright notice on the image, I don’t need permission.
If I don’t profit from the use, I don’t need permission.
If I remove the image after notice, I don’t owe any money to the copyright.
If I alter the image X%, I don’t need permission.
If I only use a part of the image, I don’t need permission.
If I only include a hyperlink in my presentation and click it to show the image, I don’t need permission.
Common Copyright Myths

58. Resources for Microsoft employees
9/14/2018
Resources for Microsoft employees
Can’t find the image that you have in mind for your presentation? The Media Acquisitions team can help you find and license imagery through our stock photography providers. You will also find imagery and information via these links:
Mediaacq
Microsoft Brand Central
Presentation guidelines
Microsoft photography
Microsoft illustrations
There are agreements in place with these providers.
For information on the use of third-party copyrighted content please contact visit this site.
© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

59. Text layout (without bullet points)
9/14/2018 8:00 PM
Text layout (without bullet points)
Main topic 1: size 36pt
Size 28pt for second level
Size 24pt for third level
Size 22pt for fourth level
Size 22 for fifth level
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

60. Adjusting list levels Main topic 1: size 36pt
9/14/2018 8:00 PM
Adjusting list levels
Main topic 1: size 36pt
Size 28pt for second level
Size 24pt for third level
Size 22pt for fourth level
Size 22 for fifth level
Use the “Decrease List Level” and “Increase List Level” tools on the Home Menu to change text levels.
Try this:
Place your cursor in any row of text to the left that says “Size 20pt for subtopics”
Next click the Home tab, and then on the “Decrease List level” tool. Notice how the line moves up one level.
Now try placing your cursor in one of the “Main topic…” lines of text. Click the “Increase List Level” tool and see how the text is pushed in one level
Use these 2 tools to adjust your text levels as you work
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

61. 9/14/2018 8:00 PM
Bullet points layout with subtitle Subtitle is smaller in the same text block
Example of a bulleted slide with a subhead
Set the slide title to “Sentence case”
Set subheads to “Sentence case”
Hyperlink style
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

62. 9/14/2018 8:00 PM
Photo layout 1
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

63. Customer evidence slide
Microsoft 2016
9/14/2018 8:00 PM
Customer evidence slide
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor.
“You miss 100% of the
shots you don’t take”
– Jane Doe
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

64. Accent colors 1-6 – (6 Theme Colors to the far right)
9/14/2018 8:00 PM
Slide palette info
The PowerPoint palette for this template has been built for you and is shown below. Avoid using too many colors in your presentation.
Accent 3
Accent 2
Accent 1
Accent 6
Accent 5
Accent 4
Accent colors 1-6 – (6 Theme Colors to the far right)
Use Accent 1 as the main accent color. Use Accent 2 and Accent 3 when additional colors are needed.
Use Accents 4-6 sparingly – only when more colors are necessary.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

65. Demo Speaker name 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

66. 9/14/2018 8:00 PM
Video
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

67. 9/14/2018 8:00 PM
Section title
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

68. 9/14/2018 8:00 PM
Software code slide
This slide layout uses Consolas, a monotype font which is ideal for showing software code.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

69. Please evaluate this session Your feedback is important to us!
9/14/2018 8:00 PM
Please evaluate this session Your feedback is important to us!
The slide will be replaced onsite through Silver Fox Productions with an updated QR code.
This slide is required. Do NOT delete or alter the slide.
From your PC or Tablet visit MyIgnite at
From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

70. 9/14/2018 8:00 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.