1. Health Yourself Impact on health and wellbeing
© 2017 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

2. HEALTH YOURSELF
In an uncertain and seemingly unstable world, self-care and preventative health are becoming essential for consumers across demographics. 2

3. Motivations that drive a healthier lifestyle
Source: Managing Your Health – US, January 2017

4. Biggest concern regarding the US healthcare system (Ranked 1st)
Cost of health insurance
Cost of healthcare services
Cost of prescription medication
31%
21%
12%
8.8% uninsured in 2016:
An all time low
68% of adults 18+ visited a healthcare provider in the last 6 months
42% of adults 18+ take a prescription medication to manage their health
Source: Mintel Changing Face of US Healthcare, US – December 2016

5. Growing costs have set the stage for disruption

6. Mental and emotional health are getting much needed attention
22%
of US interest users aged 18+ ranked mental wellness first in the importance for personal wellness
41%
of iGeneration ranked mental wellness first in the importance for personal wellness 6
Source: Managing Your Health, US – January 2016

7. Aromatherapy boosts specific moods

8. Catching Zzz’s is a struggle for many
Source: Mintel OTC Sleep Aids – US, March 2017

9. VMS focusing on specific wellness functions

10. Thriving in life – an emphasis on wellbeing in the workplace

11. Sleep is getting smarter
Sleep Number 360
11 January 2017 – US
US-based Sleep Number has launched a new smart bed that can automatically sense movement and adjust the level of firmness, comfort, temperature, and height all on its own.
MINTEL TREND OBSERVATIONS 11

12. Brands can motivate people into taking action
31% of US adults 18+ lack of motivation when trying to live a healthy lifestyle 12

13. Hy-Vee partners with Orangetheory Fitness

14. Inspiring people to be healthy and happy through movement

15. What this means
Costs concerns will push consumers to manage their own wellness.
Sell immediate results, but build adherence with long-term benefits.
Promote self-care as a permissible and essential tool in one’s health management kit.
Take control of your health – even if you can’t control life. 15