1. Fit 4 Europe Services Mission
November 23, 2016
Maritza Bengochea
Export Officer - Services

2. Presentation Outline Mission Programme Matchmaking Model
Market Challenges
Impact to Date
Exporter Feedback
Post Mission Activities
Lessons Learnt

3. Mission Programme
Business to Business (B2B) Meetings Coaching and briefing sessions from Industry Experts and Entrepreneurs Site visits to sector clusters Daily briefing sessions.
To provide mission participants with capacity-building, market intelligence and to begin the process of creating sustainable partnerships.
To learn about the dynamics of the market, identify niches for market entry; evaluate risk and opportunity and to meet potential partners.

4. Matchmaking Model
Pre-mission contact Developing a clear value-proposition Identifying and engaging potential partners Scheduling of meetings

5. Market Challenges
Establishing pre-mission contact Ethical and sustainable business models and practices Conducting Financial transactions

6. Impact
Connecting with key industry players Co-creation Peer to peer mentorship Strategic Direction
Services:
Fashion -
Co-creation initiatives identified – with international partners as well as amongst Fit 4 Europe companies to co-design for marketing in the EU
Expressed interest in direct sales
Opportunities identified to develop and commercialise new line of sustainable ethical fashion designs
Opportunities to establish pop-up shops in the UK
Animation & Production -
Cluster development model for the Animation sector reviewed for adaptation in T&T
Identification of strategic partners for Animation sector development in T&T
Opportunities to submit proposals for commercial services and television productions

7. Connecting with Key Industry Players

8. Co-Creation

10. Economic Impact
-3 contracts secured -Estimated Contract Values $55,000 USD -Development of a new product offering -Entry into 2 new exports

11. Exporter Feedback
“In the circumstances everything was well coordinated. Perhaps a bit more pre-mission intel would have been nice, a bit deeper than what was provided. “ “It would have been beneficial to have the same amount of time in both countries. France’s visit felt a bit rushed.” “This mission has created the potential for significant service contracts in the EU and UK. It also, gave incredible insight on markets” “This was a tremendous opportunity to assess aspects of the market that you can only get insight from being on the ground. Overall, a well-organized trip.”

12. Post Mission Activities
Follow-up evaluations with Companies and developing Individual Action Plans
Conducting follow-up activities with institutions, agencies and companies for future initiatives and projects and maintain relationships

13. Lessons Learnt
There is no "right way" or "one size fits all approach" to entering a market. Relationship building is key The power of the right network

14. Thank You http://www.exportt.co.tt/ mbengochea@exportt.co.tt