1. Essential Intro. Slides 1/13
Chapter 3 Title Slide
Introduction Slides:
Business 478: Strategy
PART 0 Help with Strategy
Essential Intro. Slides 1/13
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use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use.
Presentation design by Jerry Sheppard.

2. Learning Objectives Learning Objectives
Studying this material should provide you with the strategic management knowledge needed to:
Learning Objectives
Know how to pass this class.
Know how to find the resources to perform an acceptable strategic analysis in this class.
Know that you could maybe not possibly ask for more!
Course Introduction

3. Intro. to Bus. 478: Strategy / 2016-3
Prerequisites: Bus. 207, 312, 343, 360 & 374 or 381 & 90 credits.
INSTRUCTOR: Jerry Sheppard
CONTACTS: ( :
NOTES: :
OFFICE: J WMC 4387
HOURS: Mon.12:40-1:20, Thurs.10:40-11:20, & by Appt.
For an appointment contact me in person,
by phone or & we’ll set-up an appt.
The Web page includes cases & exercises.
Course Introduction

4. Course Description & Text
Provide you with an introduction to Strategy.
Goal: enhance your ability to insightfully develop, articulate, implement a strategy.
Coverage: strategic mgmt. process:
i.e. strategy formulation and implementation.
Short lectures, case studies and classroom exercises will support lecture & discussion of course topics.
See how I kept that to a minimum
Text:
Hitt, Ireland, & Hoskisson
Strategic Management: Competitiveness & Globalization, Concepts, 11th or 12th Ed.
Text & Course Description

5. Grading (more on this when I get to grade sheets )
Individual Grade (73%)
28% Individual Paper
28% Midterm
12% Participation
5% Contribution to group (5 X 1% each)
Group Grade (27%)
5% Case Synopsis
10% Written Analysis % Case Presentation
Ethical Considerations
Not doing your own work on individual assignments,
plagiarism or insufficient citation may get you a zero.
Grades & Grading

6. Assuming he was still around
Group Selection Form
You need to find a group & a firm to analyze by the 3rd week.
I’ll put you in a group if you can’t find one.
Name
Student ID #
Title
Concentration
CEO
COO
CMO
CFO
CHR
Steve Jobs
Marketing
Andy Grove
Mgmt. Science
Phillip Kives
Marketing
Mike Milkin
Finance
Mark Wexler
H.R.M.
Assuming he was still around
If you are your groups’ CEO you have no real power.
You’re just the first among equals.
YOU ARE NOT BRUCE SPRINGSTEEN
Group
Selection

7. Class Assignments: The Basics .
Remember to tell them the password!
Remember to tell them the password!
Date
Topic
Class Details
Readings
Sept. 08
Strategic Mgmt.,
Performance & Cases
Ch. 1, Case PPT, Performance PPT
Sept. 15
External / Internal Environment
Insourcing, IMI Case, Double-practice #1
Ch. 2 & 3, Insource reading, IMI case, Double-practice 1
Sept. 22
Bus. & Corp Level Strategy
In-Class exercise #1, Toms case
Ch. 4 & 6, Toms case,
In-Class exercise 1
Sept. 29
International and Co-op Strategy
In-Class Exercise #2
Double-In-Class Practice #2
Ch. 8 & 9, Double-practice 2, In-Class exercise 2
Oct. 06
Dynamics, Restructuring
Kaskazi 1 & 2, In-Class Exercise 2, Chapter Review
Ch. 5 & 7, Kaskazi 1 & 2
GROUP LISTS DUE
FIRM SYNOPSIS DUE
Class
Assignments

8. Class Assignments: Applications & Ends
Date
Topic
Class Details
Readings
Oct. 13
Midterm
Oct. 20
Innovation & Governance
Corp. Renewal & Innovation, Governance, Luminous case
Ch. 10 & 13, Luminous case
Oct. 27
Control & Rewards,
Control & Rewards,
Van Halen, Corning case
Ch. 11, Van Halen reading, Corning case
Nov. 03
INDIVIDUAL ANALYSIS DUE
Saputo Introduction and your own research
Leadership
BP Deepwater Horizon case
Ch. 12, BP Deepwater case
Nov. 17
Case Presentations (Written Analysis due Nov. 19)
Nov. 24
Case Presentations (Written Analysis due Nov. 26)
Dec. 01
Case Presentations (Written Analysis due Dec. 03)
PANIC
Individual Analysis on Saputo
Class
Assignments

9. Grade for Strategic Analysis
Section of report Grade range is 0.0 – 4.3
Mission, Objectives, Goals, Stakeholders
Resources, Capabilities & Core Competencies
General & Industry Environment
Bus., Corp., Co-op. & International Strategies
Synthesis
Criteria, Evaluation & Recommendation
Average
Implementation
Form
Content
SUBHEADINGS! 1 2 3 4 5 6 7
Include Corp. Philosophy and stakeholder analysis.
General External Environment, Porter’s Forces, Competitor Analysis & Dynamics.
Subheadings. Including explaining the firm’s core competences (VRIO).
Subheadings include Business, Corp., International & Co-op. Strategies.
How Strengths match the Opportunities & how the weaknesses match the threats.
Create criteria & alternatives, evaluate & recommend something.
State an action plan & needed structural & control changes that may be required.
Average
Strategic Analysis

10. Group Peer EvaluationsOK
So-So
Good!
zzzzzz Don’t be the free rider!
You get a higher grade by not filling this out !
This is due Dec. 1, 2016.
Group Peer Evaluations

11. The comments are the thing I really read!
Self Evaluation
Self Evaluation
The comments are the thing I really read!
This is due Dec. 1, 2016.
Self Evaluation
& Sundry

12. Sundry Material Sound Unsound
Most sessions will be 20% short lecture, % strategy exercise, 40% case analysis.
On-line lectures are from concepts chapters.
A rose means Uber-Text notes
Exam will be theory and application.
Power Point Audio Lectures are available at:
A star means an important point
All power point presentations include:
Unsound
S O U N D
There’s also some material on the bottom of the slide so you know how much longer the prof. is going to ramble on.
For fun, this guy, Alfred E. Neuman (NOT an exam ?), will be in every slide presentation at least once!
Sound
Self Evaluation
& Sundry

13. Break
You mean to tell me that not everyone at the door is trying to kill us all?