1. IAMAI 4th Financial Inclusion & Digital Payments Conference Day-II
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4th Financial Inclusion & Digital Payments Conference
Day-II
Rajesh Jindal
CFO – Travelocity.co.in & Travelguru.com 1

2. PANEL DISCUSSION 4: TRANSACTIONS INTERRUPTED
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Collectively creating a better user experience in ecommerce payments
Building customer trust through collective action
Preparing an effective payment infrastructure for ecommerce 2

3. How the same can be done? USER EXPERIENCE
Multiple Payment Options (i.e. Credit/Debit Card, Net Banking, Bill Desk, COD etc)
Flexible payment system ( a free EMI facility; innovative way to add more customers)
Ease of Use & Information to customers (Educating via mailers)
OTP ‘One-time Password’ generation process should be made simpler
CUSTOMER TRUST
Security (Securing information to prevent eavesdropping, tampering or message forgery)
Net Banking & PG failures are huge;
Customers should get immediate message
Refund processing should be faster
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4. How the same can be done? EFFECTIVE PAYMENT INFRASTRUCTURE
Reduction of PG charges;
Quicker introduction of ‘Rupya’
Improvement in ‘Consolidators’ Vs ‘Banking’ reconciliation cycle for net banking
For payment failures at Banks level, faster processing of refunds to customers
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5. What would this lead to? Increase E-commerce market
Customer retention & loyalty
More frequent and higher-value transactions
To cater to all age groups and sections
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THANK YOU