1. Digital Marketing Course Module

2. What's so special about our course?
Why Digital Marketing?
Digital Marketing is becoming tremendously popular over the past few decades due to the increase in the usage of the internet. If you want to become a tech- savy internet marketing professional, you must be aware of hot trends, proven techniques and emerging technologies with up-to-date knowledge in online marketing strategies.
Course Insights
• Learn how to market your business online
• Boost your website traffic
• Generate potential leads
• Increase sales and revenue
• Brand awareness to targeted audience
What's so special about our course?
• Google certified trainers with 7+ years of experience
• Comprehensive curriculum
• Practical learning based on proven techniques
• Live project training
• 100% assured job placement

3. 16 Components of Digital Marketing
Digital Marketing Fundamentals
Website Planning and Maintenance
Keyword Planning and Mapping
Search Engine Optimization
Local Business Listing
Pay Per Click Advertising
Social Media Optimization
Social Media Marketing
Web Analytics
Content Marketing
Online Reputation Management
E-Commerce Marketing
Mobile Marketing
Video Marketing
Affiliate Marketing
AdSense and Blog Marketing

4. Digital Fundamentals Introduction to online digital marketing
Importance of digital marketing
How internet marketing works?
Traditional Vs. Digital Marketing
Significance of online marketing in real world
Increasing visibility
Visitors' engagement
Bringing targeted traffic
Lead generation
Converting leads
Performance evaluation
Website Planning and Maintenance
Understanding internet and websites
Domain names and extensions
Web server and its types
What is web hosting?
Types of websites - dynamic & static
Planning and conceptualization of a website
Understanding the web pages, its structure and navigation
Making a blueprint of the website

5. Keyword Planning and Mapping
Market research
Keyword research and analysis
SWOT analysis of a website
Types of keywords
Tools used for keyword research
Localized keyword research
Competitor website analysis
Choosing right keywords to the project
Search Engine Optimization
Introduction to Search Engine Optimization
How Search Engine works?
SEO fundamentals & concepts
Understanding the SERP

6. On-Page Optimization Off Page Optimization Meta data optimization
Link building tips & techniques
URL optimization
Difference between white hat and black hat SEO
Internal linking
Page rank, Alexa rank, domain authority, backlinks
301 Redirection
Do's & don'ts in link building
404 error pages
Link acquisition techniques
Canonical implementation
Directory submission
H1, H2, H3 tags optimization
Social bookmarking submission
Image optimization
Search engine submission
Optimize SEO content
Web 2.0 submission
Check for copyscape content
Article submission
Landing Page optimization
Press release submission
No-Follow and Do-Follow
Forum submission
Indexing and Caching
PPT submission
Creating XML Sitemap
PDF submission
Creating Robot.txt
Classified submission
Google webmaster tool & website verification and much more on-page techniques
Business listing and Blog Commenting

7. SEO Updates and Analysis
Google Panda, Penguin, Humming bird algorithm
How to recover your website from Google penalties
Webmaster and analytics tools
Competitor website analysis and backlinks building
SEO tools for website analysis and optimization
Backlinks tracking, monitoring and reporting
Local Business Listing
Google places optimization
NAP (Name Address Place)
Citations
Using H card
Local SEO
Pay Per Click Advertising
Introduction to Pay per Click (PPC)
What is Pay per Click Marketing?
Importance & Benefits of PPC
Introduction of Search Engine Marketing
Major Pay per Click Search Engines

8. Google AdWords
Google AdWords fundamentals
Landing page optimization
Set-up PPC Campaign
Google AdWords account structure
PPC campaign navigation
How to set up PPC campaign
Single Account Vs My Client Center(MCC) Account
What is Click-through-Rates (CTRs),Impression, Conversion?
Quality score and its importance
What is tracking code?
What is keyword research?
Analyze competitors' keywords
Creating campaign, Ad group, Ads,
Keywords: Geo targeting for Ads Bidding
Billing
Google AdWords Editor
Reporting

9. Social Media Marketing (SMM)
Bing and Yahoo Ads
Introduction to Bing Ads Center
Type of Ads (Search Network, WAP Ads)
Connecting Google AdWords Account
Create Campaign, Ad group, Ads, Keywords
Conversion tracking with analytics
Usage of tools like Bing Ads Editor,
Intelligence tool
Account settings and billing
Social Media Marketing (SMM)
Introduction to social media marketing
Understanding the past and present
How social media can influence marketing strategies?
What is viral marketing and its significance in current world?
Social Media Optimization (SMO)
Introduction to Social media networks
Types of social media websites
Social Media Optimization concepts
Facebook Page, Google+, LinkedIn, YouTube, Pinterest, Instagram Optimization
Hashtags and Mentions
Image optimization and networking
Micro Blogs for Businesses

10. Twitter Marketing Facebook Marketing Fan page Vs Profile Vs Group
Creating Facebook Page for Business
Increasing fans and doing marketing
Connecting Apps with Fan pages
Facebook Analytics
Using third party applications on Facebook
Data based management and lead generation
Facebook Advertising and its types in detail
Art of user engagement and Edgerank concepts
Creating advertising campaigns, payment modes
CPC Vs. CPM Vs. CPA
Conversion tracking
Power editor tool for advertising
Twitter Marketing
Introduction to Twitter
Creating strong profiles on Twitter
Followers, Retweets, Clicks, Conversions, Hashtags
Product brand promotion and activities
How to measure the influence?
App installs and engagement
Advertising on Twitter

11. LinkedIn Marketing YouTube What is LinkedIn?
Individual profile Vs. Company profile
Database management and lead generation
Branding on LinkedIn
Marketing on LinkedIn groups
LinkedIn advertising
Increasing ROI through LinkedIn ads
Conversion tracking and reporting
YouTube
Channel creation
In display ads
In stream ads
Video app install promotion
Video shopping promotion

12. Web Analytics Introduction to Web Analytics Google and Bing Analytics
Integrating website with analytics
Setting up goals & tracking traffic and conversions
Cookies tracking, eCommerce tracking
Exit rate Vs. bounce rate
Setting up funnels in goals
Integrating AdWords and analytics account and its benefits
Measuring performance of marketing campaigns
What is link tagging and how to set up?
Filters and segments
Customized reports
Monitoring traffic sources and behavior
Conversions tracking and reporting

13. Online Reputation Management
Content Marketing
Intro to Content marketing and management
Writing compelling content
Keyword research
Unique ways to write eye-catchy content
Template creation for content
Optimizing content for search engine
Content distribution to increase traffic & sales
Online Reputation Management
Brand Building
Promoting Brand Awareness
Brand Building Tools & Apps
Positive Negative Brand Building
Rebuilding Brand Image
E-Commerce Marketing
What is eCommerce?
Online shopping website promotion
SE0 for eCommerce websites
Solid eCommerce marketing strategy
Content optimization strategy
Using affiliate programs to promote your eCommerce website

14. Mobile Marketing Video Marketing
Importance of mobile marketing in current scenario
Fundaments of mobile marketing
Forms of mobile marketing
Geo-targeting campaigns for mobile users
Measuring and managing campaign
App &Web - Mobile advertising
Content marketing
Mobile targeting and segmentation
SMS marketing
Case Studies on App advertising
Video Marketing
Importance of video marketing
Understanding video campaigns
YouTube marketing (Video Ads)
Types of YouTube Ads
In-display and In-stream ads
Using YouTube for businesses
Developing YouTube marketing strategies
Video Ad groups and Targeting options
Understanding bid strategies
Bringing visitors to your website via YouTube videos

15. AdSense and Blog Marketing
Affiliate Marketing
Fundamentals of Affiliate marketing
How people are earning millions of dollars via affiliate marketing?
Changes in marketing industry over the years
Ways to do affiliate marketing
Live examples of how affiliate marketers earn money online How to get approved from affiliate agencies?
Getting approval from commission junction
AdSense and Blog Marketing
What is blogging?
What is AdSense program
How to earn money through blogging?
Tricks to get AdSense approved by Google
Google AdSense account setup and integrating with analytics
Placing ad codes on blog or website
Alternative Ads websites that can earn you money

16. Why Choose? 100% practical training
Individual approach to every candidate
Friendly environment
experienced faculties
Multiple batches in a day
Customized syllabus
Re-session for missed classes
2 to 6 people in a batch
Fast track courses available
Online virtual classroom training available
Google Products Certification available