1. What do you think of when you hear
CUSTOMER
LOYALTY
PROGRAM?

2. WHO WE ARE… MISSION STATEMENT: Wrecking Ball Marketing, LLC
“We help businesses of all sizes find and keep more customers, who spend more money, more often”.

3. SERVICES WE OFFER Marketing Consulting POS Loyalty
We Teach You How To Grow YOUR Business Rapidly
POS Loyalty
Our Specialty Highest ROI For Customers
Text Message Marketing
An integral part of our POS Loyalty System
Mobile Coupons
Additional Value Added Services
Appointment / Billing Text Reminder Service
Direct Mail Marketing
Social Media management
Reputation Management

4. \ˈlȯi(-ə)l-tē\ (noun)
Definition of Loyalty:
The quality or state or an instance of being loyal

5. Fact:
In 1981, an airline started the first frequent flyer program for its best customers. Now, every airline has their own frequent flyer program – it has become a standard for what customers expect from an airlines and a rewards program.

7. Fact: 10% = Your Best Customers
Top customers are 5-6x more valuable than the other 90%!

8. The modern credit card rewards marketing is an off-shoot
of the frequent flyer campaigns.
More importantly, Rewards Programs are the primary USP
of the big money Credit Card Players.
Big Money spends more than $2 billion a year
on loyalty programs.

9. Problem: It works OK but...
Over the last decade, franchises and small to medium-sized restaurants and Mom & Pop retailers have been limited to running campaigns with physical punch cards and loyalty cards.
It works OK but...

10. Guilty as Charged: Think about it how many times have you lost one
of those little cardboard cards.
Better still, how many times have you been to the
car wash and not even remembered you had it.
How many cards are in your wallet/purse
with one punch right now?

11. More Problems:
Statistics show that the average American household belongs to 14 rewards programs, but is only actively using 6 of them.
So how do we get more of them to use their
Rewards program and interact?

12. Let’s Break it Down...

13. 1. Define the Right Loyalty Program:
For Retail Sales/Services and Restaurants, frequency
or points-based loyalty programs are required to stay
competitive and best retain customers.
Point Of Sale customer capture is a must for obvious reasons.

14. 2. Create Rewards that Drive the Best Behavior:
Expand beyond discounting
Small, quick rewards rule
Generosity and brand are key
Select cross promotions that enhance perceived value

15. 3. Drive Customer Behavior through Data Personalization:
Capture vital customer data and assign the data to an individual.
Utilize this data, birthday's and anniversaries are powerful marketing events.
Use Personal data to promote viral sharing
Personalized messages perform better
Gender, age, income level, occupation, etc; all respond better to different cross sales and up sells.

16. 4. Maximize Customer Acquisition:
Your employees must promote your loyalty system! Unfortunately, employees are busy, and forgetful. Because of this, an eye-catching self-serve system is a must.
High traffic locations require fast checkout speeds. Your loyalty program must be fast and efficient for your customers.

17. 5. Taylor a Loyalty Program to YOUR Business:
Most 'loyalty' programs are designed to build the program, not Your Business!
Let's look at one of the more popular services available to your company… Groupons

18. Groupon - Must fit Groupon’s offer criteria of ‘what’ and ‘when’
Loyalty - YOU Decide what and when
Groupon – People pay upfront for Groupon
Splits fee paid 50-50, leaving owner 25% on a half-off deal
Sends payment to owner 30 to 60 days later on redeemed offers
Keeps their percentage on unredeemed offers
Loyalty – Deals directly with loyalty members
for half-off deal, owner get 50% paid immediately on redemption.
Groupon - Attracts one-time discount seekers with no loyalty
Loyalty - Builds repeat business rewarding loyal customers
Groupon - Keeps the Customer Data Bases built by the offer and
competes with you for your customer
Loyalty - Builds an asset – YOU can market to YOUR DATABASE!

19. Program Success
‘Must Haves’

20. Fast Sign-up Process Solution
Try capturing customer data with a pen and paper in a busy checkout and see what your customers think near the end of the line.
Solution
Self serve check-in using the customer’s mobile number. In a couple seconds, while the cashier is doing his/her thing, the customer has checked in. The line keeps moving. Nobody forgets or loses their cell number.

21. Sign-up Reward Solution
Most people (read customers) are lazy and won't normally take the time to join a loyalty program or are too worried about being marketed to.
Solution
Use a powerful sign up offer (bribe) to ensure the customer completes the CTA (call to action) and signs up. Be creative and think outside the box. If they can find the same offer or coupon in the newspaper...the offer isn't good enough.

22. Complete Sales Funnel Solution
Ignoring the proper follow-up with your loyal customer is a guaranteed fail!
Solution
Know how and when to engage your database (don't worry we'll teach you). ROI's into the 4 digit range are very achievable! Done wrong, you'll waste time and money. More importantly you will annoy your customers.

23. A Quick Google Search Reveals…
One third of consumers find loyalty programs very important during tough economic times
Consumer spending is 46% higher with companies that offer a rewards program
70% of people from higher-income households ($125,000/year) are more loyal to companies that offer rewards programs.
Only 4% of consumers have replaced loyalty cards with mobile offers, but 53% say they are interested in doing so

24. How We Can Help
Our proprietary systems and software allow us to address all of the concerns we've all agreed upon here. At Project Loyalty we know how to help businesses just like yours!
It comes down to two things…

25. & A Sales System That’s Proven To Increase Profits
Software That's Capable Of Supporting Any Loyalty Business Model

26. The Easy Part
There are a ton of great marketing consultants out there. Many people can help your business grow. Loyalty is nothing new...

27. Why We’re Different We Enjoy Our Work Attention To Detail
Effective Communication
Standard Operating Procedures
Excellent Customer Training
Extremely Affordable (No Egos Here)
Hassle Free
Guaranteed Results

28. The Hard Part
Everything we tried just didn't fit the business model exactly the way our customers wanted
The Software or App maker wasn't a business owner
Deal Distributor is too greedy
Clients can't brand for their company
Existing POS System Doesn't Integrate
Customers Still Required To Carry Something
If You're Going To Pass Out Something Printed-Stick with Cards

29. Nothing Existed – So We Built It! Introducing… Project Loyalty

30. The Perfect Solution
It's YOUR Program! - (Branding, Logos, Deals, ALL OF IT!)
Integrated Mobile Delivery - (Works On ALL Cell Phones)
Builds a Text and List (and Automates Customer Follow-Up)