1. Using Social Media for MIPPA Outreach
June 8, 2017
Debbie Bisswurm and Jane Mahoney

2. Expand outreach with social Media
Many Types of Social Media
YouTube
Facebook
Pinterest
Twitter
Instagram
LinkedIn
Tumblr
Google+
**How many people have used social media for MIPPA outreach?

3. Facebook Most used social media network on the Internet
Highest number of users – 18% increase year over year
Most recognized – 68% of adult population uses Facebook
Businesses use Facebook frequently
Increase exposure
Reach a targeted audience
Average time spent on FB is 20 minutes
Stats from 2017

4. Why Use Facebook? Free – (or mostly) Relatively easy
Can post in advance
Increases exposure to your agency and programs
Touches a different audience – caregivers/adult children
Use to advertise events
Data/feedback about what is working - who you are reaching and when
Can pay to boost posts
Many new/small businesses use FB instead of a website

5. Examples of Facebook use by partners
NCOA
Social Security Administration
Senior Medicare Patrol
Wisconsin’s Family Caregiver Support Programs
Medicare
Senior Resource Center – Sawyer County
HealthCare.gov
AARP
OTHERS?
Medicare Rights Center
Wisconsin DHS
All of these organizations have facebook pages. They are good to check out - you can use information they post.

6. NCOA’s Facebook campaign
Used social media to promote benefits for low-income MC beneficiaries
Goals:
Raise awareness of benefits
Encourage people to use BenefitsCheckUp
Started by using staff who used social media and could fit it into work
One FB post every other day
There was a presentation on using social media for MIPPA last September and I will share some notes from that presentation.

7. SAMPLE POSTS FROM NCOA

8. HUNGER ACTION MONTH CAMPAIGN

9. Senior Medicare Patrol Facebook Campaign
Purpose – promote SMP Facebook Page
Reach – Beneficiaries and caregivers
Biggest success – Fraud Prevention Tip Tuesdays
Used infographics and pictures
Tag everyone you can to expand your reach
Pictures of presentations they gave
This was the SMP Virginia presentation

10. Fraud
Prevention
Tip
Tuesday
Sample Posts

11. More SMP Sample Posts
SMP’s from across the country have different pages and share posts
Eau Claire one is a video

12. More Sample Posts…
AARP also did a post about the new Medicare Cards – different approach. They could each repost each other’s posts, too.

13. Sample of Medicare’s Facebook page posts

14. Sample posts from Sawyer County’s Facebook Page

15. Posting Tips Post regularly – at least 3x/week
Create compelling and original content
Use graphics – people will skip your post if it is just words
Pictures of animals and people are the most compelling
Choose the right time of day
Noon to 3:00, M – F and noon to 1:00 Weekends
Write concise text – the first 3-4 words are most crucial to get reader’s attention

16. More Posting Tips
Include your phone number or website link so people have somewhere to get questions answered
Consider your audience and adjust accordingly
Direct information to adult children vs. older spouse
Can also share other organizations posts that are pertinent
Tie message to current events – July 4th, upcoming event, etc.
Medicare Blog Website – can post to FB directly from their page
“Like” other agency pages to find posts that are pertinent – scroll through their pictures!

17. Starting a Facebook Page
From an existing page
Your agency page
From your personal page
Can be completely separate
Create a fake account
Must start from an existing account

18. Creating a page continued
From your Home screen, click Pages, then Create Page
Choose the type of page (Company Organization or Institution)
Give it a name and click Get Started
Follow on-screen instructions
You can choose page Administrators and page Managers
Give others permission to post, etc.

19. Things to consider Allow others to posts? Schedule posts ahead of time
Visitor posts can be seen only if approved
Visitor posts show up on the side bar
Schedule posts ahead of time
Someone to be in charge each day
Check notifications