2. Introduction and House Keeping

3. What good digital financial advice looks like
From the people already doing it
Presenter: Jan Kolbusz
Founder, Decimal Software Ltd

4. What it looks like to members
Personalised
Pre-Populated
Easy
Omni
Channel
Goal
Tracking

5. phone and/or face to face
Your organisation’s perspective
Digital Advice
Proposition
Current
advice proposition
How to get there?
phone and/or face to face
What does it look like? 5

6. phone and/or face to face
Your organisation’s perspective A B
Technology
Organisation
Digital Advice
Proposition
Current
advice proposition
How to get there?
phone and/or face to face

7. What good digital financial advice looks like
Part A: Technology

8. You can’t compromise on compliance RG 255. 101-104 105-109 110-117
Qualifying customers upfront
In-journey validation
Ongoing monitoring and testing of advice and algorithms
Logging, storing and retrieving data

9. It must be scalable Start here Product Options Initial Goal Next Goal
Advice
Algorithms
Start here
Product
Options
Initial
Goal
More
Members
Next
Goal

10. It must be Omni-channel4 1 5
Online
Advice
Tracking
Execute
Online 2
Goal 3
Phone
Advice
Regular
SOA
Verbal Agreement
Omni: lets the member control the journey
Adviser
Paper
Sign

11. What good digital financial advice looks like
Part B: Organisation

12. Normal rules don’t apply

13. Q1: Who should be involved?
Head of advice
Head of digital / member engagement
Head of risk and compliance
Head of IT
All of the above

14. Q2: Who should the PM report to?
Head of advice
Head of digital / member engagement
Head of risk and compliance
Head of IT
Any of the above

15. Q3: Who should lead and drive?
Head of advice
Head of digital / member engagement
Head of risk and compliance
Head of IT
CEO

16. Great is the enemy of good
Compliance is covered so don’t lose opportunities to companies who act faster

17. Use multiple touchpoints
Personalised EDM
Campaigns
When they receive their statements
Whenever they ring your call centre
Whenever they log into your website
They’ll love it and become engaged once they start using it.

18. What good digital financial advice looks like
You can’t compromise on compliance
It must be scalable
It must be Omni-Channel
Normal rules don’t apply
Great is the enemy of good
Use multiple touchpoints

19. For more Information on today’s webinar, contact:
Thank you for attending on
behalf of Super Review and Decimal
For more Information on today’s webinar, contact:
Jan Kolbusz
Founder, Decimal Ltd