1. Race Model Product- Body Shop Winter moisturizing cream
Submitted by- Group-11
Shruti mathur
Pulkit jain
Advit Seth
Sumeet Sunaria
Anurag Mehta

2. REACH
ENGAGE
ACT
CONVERT

3. Race Digital Marketing Planning Framework
SEO by paid search, whenever keywords like dry, skin, winter, moisturizer, white, body shop etc. appear in the search. This will help in generating a relevant audience and will support the basic idea of the product’s utility.
Posting sponsored ads on website which promote women skin care, fashion products like amazon , myntra, zara , homeshop 18 and also on sites related to men grooming products to attract the male audience.
Also, publishing articles on Body shop website, emphasizing on using natural products, be it skin care products, eatables etc. to attract audience which believes in using organic products.
We will be posting ad related to it in top fashion magazine, which will contain a QR-code for product information.

4. Race Digital Marketing Planning Framework
The QR code printed in offline print media., will contain a link to an app, which will provide the following thing-
It will help you identify your skin type
It will give you advice according to your skin type on how to take care of it
It will give the address of nearest salons and beauty parlors, along with info on which all services they offer

5. Race Digital Marketing Planning Framework
Through analysis from SEO we can target the people who frequently searched our defined keywords, by customized marketing messages. They can also be targeted through customised s.
Through App usage we can post in the user’s seasonal product requirement of Body shop products, it will help the company to not only promote the moisturizer but also help in sales of other supplementary products.

6. Race Digital Marketing Planning Framework
Consumers will be asked to post their customer experience on body shop’s website.
Also, for their website content customers can post home remedies for skin problems
For Customer base using apps, an option will be provided wherein they can suggest body shop products to their friends. This message will be sent via WhatsApp to the number which the customer feeds ( i.e. his/ her friend’s no.)