1. HRT Bus Shelter Advertising
Staff Report to City Council
September 28, 2005

2. Existing Conditions
Staff and HRT are in agreement: conditions of existing transit stops in Hampton are poor.
There are over 500 transit stops in Hampton
There are only 12 shelters (exclusive of those on the campus of TCC and at the HRT Transit Center)

3. Existing Conditions
Typical transit stops have varying levels of improvements based on ridership:
Basic Stop: HRT Sign on blue pole
Basic +: Sign, pole and trash container
Enhanced Stop: Sign, pole, trash container and bench (with or without hard surface pavement)
Sheltered Stop: Sign, shelter, bench and trash can

32. HRT Proposal
Sell advertising space on HRT bus shelters in exchange for new or retrofitted shelters and regular maintenance
Program would start with 3 new shelters and 2 retrofitted shelters
If successful, program would replace or retrofit all 12 shelters in Hampton

36. What is Required to Allow Advertising?
Advertising on shelters is considered off-premises advertising and not permitted under our current ordinance
Ordinance must be modified to permit advertising on bus shelters
History of ordinance
Dangers of modifications

37. Conclusion Transit stops need improvements throughout the city
Only focusing on a few shelters with more than 500 transit stops, will not have a broad enough impact to adequately address the issue
Changing the sign ordinance creates problems with future enforcement and control of signage and visual clutter within the city

38. Staff Recommendation
Decline to participate in HRT shelter advertising program
Direct allocation of $50,000 per year from the VDOT Urban Street Maintenance funds to transit stop repairs and improvements
Continue to support Coliseum BID in their efforts to improve transit stops within their district