1. Expect More, Pay Less

2. Business Strategy “Expect More, Pay Less”
Focused on quality goods at low prices
special focus on design (with clothes, accessories, houseware, and home décor)
Allows for more wealthy customer base than standard discount retailers
Keeps Target away from direct competition with Wal-Mart

5. Ad Campaign
The red-bullseye-said to be one of the most recognized brand symbols (with McD.’s arches and Nike’s swoosh)- recognized by 96% of American consumers
1997- ran a 12-month national campaign in unusual spots
NY Times, LA Times, Chicago Tribune, building walls in NY, and bus shelters from Miami to Philadelphia

6. Ad Campaign Spends 2.3% of revenue on advertising
Wal-Mart only spends 0.3% on advertising
Design partnerships create an advertising theme and synergy for design and advertising

7. Sponsorships and Partnerships
Sponsored Washington Monument restoration
Take Care of Education program
Partnership w/ Coca-Cola Color My World red line campaign
Sponsorship of CBS Survivor

8. Facts about Target Founded in Roseville, MN, 1962
Headquarters is in Minneapolis
Currently-1,684 Targets in 48 states
Employs 360,000+ people
2007-made $63.4 billion

9. Why is Target better than Wal-Mart?
The average Wal-Mart has 450% more police calls than the average Target
About ½ of all Wal-Mart employees leave the company each year
Wal-Mart was sued 4,851 times in 2000-or about once every 2 hours