1. 12A History of Poster Design
AWD 4M1

2. In 1891, Toulouse-Lautrec's extraordinary first poster, Moulin Rouge, elevated the status of the poster to fine art and touched off a poster craze. During the 1890s, called the Belle Epoque in France, poster exhibitions, magazines and dealers proliferated;
Toulouse Lautrec

3. *foreign influence on composition
Toulouse Lautrec

4. Style: Art Nouveau
Characteristics: intricate designs based on plant qualities -lines look like vines
Just three years later, Alphonse Mucha, a Czech working in Paris, created the first masterpiece of Art Nouveau poster design. Bearing multiple influences including the Pre-Raphaelites, the Arts and Crafts Movement, and Byzantine art, this flowering, ornate style became the major international decorative art movement up until World War I.
.Alphonse Mucha *pronounced Muxa

5. Alphonse Mucha

6. Style: Art Nouveau
Art Nouveau gets tiring and artists were transforming Art Nouveau's organic approach. These schools rejected curvilinear ornamentation in favor of a rectilinear and geometric structure based on functionalism.
Theophile Steinlen

7. The Kiss Peter Behrens

8. Julius Klinger

9. Julius Klinger

10. Style: Plakatstil (Poster Style)
-characterized by an emphasis on flat colours and shapes
-work was abstract, more in line with modern visual language
Artist
Date
Style

11. Style: Plakastil
Specific Style: Sachplakat (Object poster)
-simplified to image of product and the brand name
Lucian Bernhard

12. Lucian Bernhard
*also type designer of fonts whose name start with Bernhard

13. Style: Art Deco
-Art Nouveau style too flowery in
industrial time & the timime of Cubism & Futurism
-simplified shapes and replace curvy lettering with
Sleek, angular ones
-Cassandre uses air brush as medium and his posters
Become icons of the Industrial Age
-the first graphic design courses begin in Europe
*key moment in the transition from illustration to
Graphic design in advertising
-Cassandre’s work has really dynamic compositions,
Abstract geometry and bold typography that were
Integrated into the image.
A.M. Cassandre

14. Cassandre became the first poster artist to be honored with a one-man show at New York's Museum of Modern Art in He is generally considered the greatest poster artist of the century. Many of his 60 plus original vintage posters are amongst the most expensive and sought after of all posters.

15. Style: Art Deco
Celebrates the decadence and elegance
of 1920s and 1930s
Roger Broder c. 1930

16. World War 1
– poster’s role is huge as tool for propaganda
-biggest advertising campaign to date
-must use to raise $, recruit soldiers and volunteers and influence attitudes
. Utilizing modern Madison Avenue techniques, America alone produced about 2,500 striking poster designs and approximately 20 million posters - nearly 1 for every 4 citizens - in little more than 2 years.
James Montgomery Flagg 1917

17. World War 2
Bring out the posters again for propaganda.
Rosie Riveter J. Howard Miller

18. Style: International Typographic Style
The International Typographic Style, or Swiss Style, was also perfectly suited to the increasingly globally connected world.  Highly structured, systematic designs granted order and clarity to everything from highways and airports to product instruction manuals.
Influenced by the Bauhaus and Tshichhold's New Typography, this style developed in Switzerland in the late '50s and '60s. It employed basic typographic elements with strict graphic rules and often replaced illustration with stark, "modern" photography. The concert posters of Josef Muller-Brockmann represent the classical apotheosis of this style - cool, elegant and systematically abstract.
Josef Muller Brockman

20. Otl Aicher

21. *first time the content of the movie wasn’t shown but rather the concept of the movie
Saul Bass 1955

22. Saul Bass

23. Saul Bass

24. Jim Fitzpatrick

25. Psychedelic Posters
-clashing colours
-type barely legible
Art reacts to what came before it – art in
the 1960s is chaotic in response to the
orderly work of the 1950s. (influence of
Surrealism, Pop Art & Expressionism) the
Styles are more relaxed (intuitive)
Wes Wilson

26. Peter Max

27. Art reacts to what came before it – art in
the 1960s is chaotic in response to the
orderly work of the 1950s. (influence of
Surrealism, Pop Art & Expressionism) the
Styles are more relaxed (intuitive)
Milton Glaser

28. Heather Cooper

29. *introduction of the personal computer allowed designers freedom to directly produce their own work
Style: Post Modern – this describes the breaking of previous design rules
April Greiman

30. April Greiman

31. He is best known for his innovative magazine design, and use of experimental typography.
his widely imitated aesthetic defined the so-called "grunge typography" era.[2]
David Carson

32. David Carson

33. David Carson

34. Shepard Fairey