1. Visual Communication Kuliah 3 Proses Komunikasi Oleh Coky Fauzi Alfi
cokyfauzialfi.wordpress.com
Visual Communication

2. Topics Define: Visual Communication History of Visual Communication
Visual Communication Nodes
Visual Communication Model
Advantages and Disadvantages

3. "The more you see, the more you know.“ ― Aldous Huxley

10. Define: Visual Communication

11. Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, color and electronic resources. Recent research in the field has focused on web design and graphically oriented usability.

12. History of Visual Communication

13. Rocks and Caves

14. Cave Paintings

15. Petroglyphs

16. Geoglyphs

17. Ideograms

18. Chinese

19. Sumerians

20. Ancient Egyptians

21. The Alphabet

22. The Phoenician

23. The Greeks

24. The Romans

25. The Art of the Book

26. Celtic Manuscripts

27. Ottonian manuscripts

28. Carolingian manuscripts

29. Romanesque manuscripts

30. Gothic manuscripts

31. The Printing Press

32. Movable type

33. Incunabula

34. The Master of Type

35. Renaisance Painting: Sandro Boticelli (1445 - 1510)

36. Leonardo da Vinci: engineering sketch

37. The Renaisance Book

38. Cyclopedia

39. The Mercator Atlas

44. Breaking the Grid

45. Lithographic stones

46. Photography

47. Posters

48. The Avantgarde

49. Constructivism

50. Futurism

51. Dadaism

52. Bauhaus

53. Destijl

54. The Modernists

55. Art Deco

56. Information Graphics

57. Swiss Style

58. The Computer

59. Deconstructivist

60. Web Design

61. Processing

62. Data visualisation

63. 3D

64. User interface design

65. Visual Communication Nodes

66. Visual Communication Visual intelligence/ Cognition/ Perception Visual
literacy
Graphic design/
Aesthetics
Visual culture/
Visual rhetoric/
Visual semiotics
Visual
Communication
Visualization/
Creativity
Professional performance:
Photography/Film/Video/Internet/ Mass media/Advertising/PR

67. Visual Communication Model

68. Noise Film/TV/ Images Generated Film/TV/ Images Received
Meaning
Common Interest M1 M2
Encoder
Decoder
Film/TV/
Images
Generated
Film/TV/
Images
Received
Decoder
Encoder
Behavioral Changes
And Beyond
the Message
Behavioral Changes

69. Advantages and Disadvantages

70. Advantages Transcends language barriers Attention getting
Ability to pick up information while in a passive state of listening
It seems to be trustable

71. Disadvantages Imprecise & difficult to convey complex ideas
Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment
Often cannot transmit factual information
Is open to multiple interpretations -- easy to misread
Can possibly distract from the original intent of the message

72. What Makes Good Visual Communication?
Clear
Readable
Says only one thing
Stays on the subject
Important
Interesting
Simple
Accurate

73. © 2011 cokyfauzialfi.wordpress.com
What’s Your Message?