1. Marketing Automation for the Fortune 5,000,000
Hosted by:
Partner Name | Twitter
Partner | Phone # or URL

2. Today 2011 Act-On’s History 2010 2009 2008
VEST Report: Best Fit for SMB’s Winner: Rising Star Award
Customers | Employees
Today
Fastest Growing Marketing Automation Company in 2011
2011
500+ customers | 73 Employees
Need something NON financial to show company expertise
2010
140+ Customers | 14 Employees
2009
Commercial Product Released
35 Customers | 9 Employees
2008
Act-On Gets Started on Marketing Automation

3. Join the 1200+

4. prioritization time measurement social media resources successes ROI
Today’s Challenges
successes
Lack of Resources Data Integration Measuring Results Prioritization Lack of Time Cost Effective Lead Gen Success of Online Channels Alignment with Sales
effectiveness
resources
ROI
budget
costs
challenges
measurement
prioritization
social media
Lack of Resources
Lack of time to manage
tracking
accuracy
trends
time

5. Drive Traffic [Outbound] Convert Traffic [Inbound]
Getting Very Specific
Drive Traffic [Outbound]
Convert Traffic [Inbound]
Increase Pipeline [Opportunities]
Measure Results [ Revenue ]

6. MA Making you More Effective
Opportunity
Growth
Sales Productivity
Increase
ROI
19%
Increase in sales
accepted leads
15%
Win Rate Increase
10%
Deal Size Increase
Growth in leads
converted to opportunities
17% 6%
Sales Cycle Reduction
14%
Reduction in
Acquisition Cost
Increase Revenues by
25% to 30%
Sources:
Act-On customer results

7. Act-On in Action 1 Automate Lead to Revenue Management 2
Campaigns
Web Forms
Landing Pages
Website Visitor
Events & Webinars
Automated Programs
Twitter Dashboard
List Management
Media Library 1
Automate Lead to Revenue Management 2
Multi-Channel Management 3
Competitive Insight 4
Ease of Use / Productivity

8. 35 Minutes CRM Integration 10 Minutes Lead Scoring
Productivity
48 Hours to Campaign
35 Minutes CRM Integration
10 Minutes Lead Scoring
Save 1.5 to 2 Hours/Webinar

9. Advanced Lead Generation
High Quality
Sales Accepted
Tracking
Scoring
Automating
Nurturing

10. Integrated Marketing

11. Benchmarking Your Online Presence Against Your Competition
Act-On Insight
Website
Blog
Social Media
YouTube
Setup
Benchmarking Your Online Presence Against Your Competition
Website | Blog | Social Media | YouTube

12. Dedicated to Customer Success
Implement
Platform
Structured 1:1 Ongoing 7-10 Days
Updates & New Features Ongoing
Support
Training
Phone | Knowledge Base Self Service
Act-On University On Demand | Live Best Practices

13. Feedback on AppExchange“
The value especially compared to Eloqua and Marketo is immensely high… “ “ “
The integration process was seamless … “ “
All our marketing is now done through Act-On … “

14. Real Success - AppExchange
After evaluating several marketing platforms, we chose Act-On based on the incredible list of features coupled with its affordability.
Michelle Brusyo
Marketing Director| Livelook
We've seen a 50% increase in sales and 100% increase in response rate for inside sales.
Donna Lehmann
Director of Marketing | First Insight
From the beginning it’s been clear that Act‐On is a true partner in our success…
Carter Perez
VP Sales and Marketing| HA Advantage
The Act‐On product is head and shoulders above the competition. I rely on this product daily, not just for marketing but…
Alan Brown
VP of Marketing| Apptricity

15. We Can Help You Succeed Now!
INCREASE revenue today
BENCHMARK and get ahead of your competition
INTEGRATE all your marketing
ADVANCE your lead generation efforts 1 2 3 4 5
IMPROVE
your
productivity across
Marketing
& Sales
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16. Appendix Slides
Will vary by Partner

17. Compelling Business Terms
All inclusive at a single price
All features, all modules
Support & implementation
Active contact model
Unlimited ; Unlimited Database
No long-term commitments
Month-to-month