1. Project Hermes
Artificial Intelligence Initiative
University of Toronto’s Alex Krizhevsky won the ImageNet computer image recognition competition.
Krizhevsky beat, by a huge margin, handcrafted software written by computer vision experts.
Krizhevsky and his team wrote no computer vision code. Rather, using deep learning, their computer learned to recognize images by itself…

2. Problem Amazon is dominating the ecommerce market
Amazon conversion rate is 4x online retailers.
When was the last time you purchased a product NOT on Amazon?
Amazon accounted for 60% of U.S. online sales growth in The retail giant tallied $23 billion more in U.S. e- commerce sales in than Forrester Research
Amazon’s conversion rate is a whopping 74%.  And for non-Prime members, the conversion rate is still at 13% - that’s four times the average conversion rate of 3.32% for online retailers - Millward Brown Digital
last year, 34% of 2,000 consumers polled said they started their online shopping on a search engine like Google. But 44% began at Amazon. That’s up from 30% in 2012, according to Forrester.

3. Solution Increase online merchants conversion rate How?
Form a Deep Neural Network (DNN) across all participating online stores to track, learn and predict consumer behavior and purchase patterns.
Purchase patterns and history
Likes and dislikes (TV shows, movies, books, music, food, sports)
Influences (celebs, athletes)
Life events (birthday, anniversary)
Friends purchase history
Online habits (time online, time on websites)
Profession
Mood (by the nature of posts in the last two days on social media)
Travel plans

4. Solution Global Intelligent Personalization API (GIPA)
Hi Joe,
Your friend Brandy bought
this camera and loved it!
Here is what she said:
GIPA builds consumer profiles to suggest items most likely to sell.
GIPA suggest verbiage to help sell the item.
Online merchants use GIPA’s recommendation to dynamically change product offerings and store configuration.
GIPA results in increased conversion
And more revenue for online retailors.
Hi Joe,
We noticed you have been
researching those shoes for a while now.
How about a 10% discount to buy them today?
We will have them delivered tomorrow!

5. Solution
How Does GIPA Work?

6. Solution How Does GIPA Work?
GIPA collects information across multiple channels into its Data Store based on visitors of its global network.
When a potential customer visits an online store, GIPA will load the products that are most likely to be purchased by the customer at that particular time and customized verbiage based on its AI understanding of consumer behavior, thus increasing the likelihood of a sale and the store’s conversion rate.
GIPA Integrates into all major platforms using the following:
JavaScript Snippets
REST API
HTML5
WordPress Plugins
Shopify Apps

7. Solution How Will We Monetize GIPA?
GIPA will be marketed to all segments of online merchants.
From small WordPress websites to enterprise Magento and ATG merchants, including the largest retailers in the world.
For small online stores, we will utilize PPC campaigns.
For enterprise merchants we will utilize relationship based sales.
Pricing model will be by API hit. (Please see projections for pricing)

8. Market size There are 650,000+ online stores in the US alone
with more than $1k annual revenues.

9. Competition
None!

10. How Will We Build GIPA?
Seeking an Angel round of 2.5M to be used in the following
1,000,000 Development (2 Data scientists, 2 Backend developers, 2 Integrations developers, 1 front end developer, 1 UX designer)
250,000 Infrastructure (GPU farm, data warehouse, API servers AWS hosted)
1,250,000 Sales and Marketing (PPC with retargeting for small and medium merchants, sales for enterprise)
Development office: Virtual
Sales Office: TBD
Time to market: 18 months

11. Contact Gal Ratner Gal@ShopSnap.IO 818.262.8552