1. Online Communication and Marketing (Day 2, 13.12.17)
Boran Taylan BALCI
Online Communication and Marketing (Day 2, )
Ass.-Prof. Dr. Anna Fensel, Mag. Boran Taylan Balci, Mag. Oleksandra Panasiuk

2. Agenda Semantic Annotation Tools Tasks Domain name Web hosting service
Content management system
Example of creating a webpage with WordPress
Example of creating the annotation with semantify.it
Import annotations with “semantify.it” WordPress plugin

3. Semantic Annotation Tools
Google Search Developer Guide for Structured data
Structured Data Google Test Tool
Semantify.it Platform (creating and storing annotations)
Structured Data Generator
Concepts: Hotel, LocalBusiness, BarOrPub, Restaurant, CollegeOrUniversity, …
Properties: name, description, address, telephone, , URL, offers, priceRange, event, hasMenu,…

4. Tasks Create your own simple website with 3 pages or use existing one.
Use semantify.it to annotate your use case (for 3 webpages) with Schema.org, for example:
Basic Information: name, description, address, telephone, , URL, offers, priceRange, event, hasMenu,…
Offer/Event/Menu/HotelRoom
Validate your annotation with Google Structured Data testing tool, correct any errors or warnings when any
Import the annotations to your website through API or CMS plugins (WordPress semantify.it plugin) or upload your JSON-LD files to your group google drive folder.
Some groups will be required to present their annotation results in front of the class

5. Domain name
The domain name is a component of a uniform resource locator (URL) used to access web sites, for example: URL: Top-level domain: com; Second-level domain: google; Host name: www.
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6. Web hosting service
A Web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
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7. Content management system
A content management system (CMS) is a computer application that supports the creation and modification of digital content. It typically supports multiple users in a collaborative environment.

8. Example of creating a webpage with WordPress
Choose a web hosting service and create an account

9. Example of creating a webpage with WordPress
Install the WordPress

10. Example of creating a webpage with WordPress
Go to the configuration page

11. Example of creating a webpage with WordPress
Log in to WordPress

12. Example of creating a webpage with WordPress
WordPress Tutorial 1: Introduction How To Make a WordPress Website SIMPLE!

13. Example of creating a webpage with WordPress
Choose a Theme for your website

14. Example of creating a webpage with WordPress
Create a new webpage and add content

15. Example of using semantify.it
Register at semantify.it

16. Example of using semantify.it
Create a new annotation

17. Example of using semantify.it
Use Landeck templates for creation annotations

18. Example of using semantify.it
Fill in the form with required and optional properties from Schema.org

19. Example of using semantify.it
Finish annotation

20. Example of using semantify.it
Validate your annotation with Google Structured Data testing tool

21. Example of using semantify.it
Correct any errors or warnings when necessary

22. Import annotations with “semantify.it” WordPress Plugin
Install semantify.it plugin and activate it

23. Import annotations with “semantify.it” WordPress Plugin
Go to setting and paste your API key

24. Import annotations with “semantify.it” WordPress Plugin
API Key of your website

25. Import annotations with “semantify.it” WordPress Plugin
Attach a created annotation to your webpage