1. MARKETING 1.01
Practice Questions

2. What does applying the customer-orientation element of the marketing concept enable the business to do?
1-Offer products that consumers want to buy 2-Persuade customers to buy its products 3-Provide more products than consumers need 4-Coordinate its marketing activities

3. What does applying the customer-orientation element of the marketing concept enable the business to do?
1-Offer products that consumers want to buy 2-Persuade customers to buy its products 3-Provide more products than consumers need 4-Coordinate its marketing activities

4. By increasing awareness of the need for environmental controls, what has marketing done?
1-Made buying more convenient 2-Regulated the standard of living 3-Improved the quality of life 4-Added usefulness to products

5. By increasing awareness of the need for environmental controls, what has marketing done?
1-Made buying more convenient 2-Regulated the standard of living 3-Improved the quality of life 4-Added usefulness to products

6. According to the marketing concept, which option shows company commitment
1-Leaving marketing to the marketing department 2-Teaching marketing to college marketing students 3-Setting aside funds to research what customers want 4-Pricing a product to maximize profitability per item

7. According to the marketing concept, which option shows company commitment
1-Leaving marketing to the marketing department 2-Teaching marketing to college marketing students 3-Setting aside funds to research what customers want 4-Pricing a product to maximize profitability per item

8. Which marketing function helps businesspeople forecast how much will be sold in a given period?
1-Market planning 2-Risk management 3-Promotion 4-Channel management

9. Which marketing function helps businesspeople forecast how much will be sold in a given period?
1-Market planning 2-Risk management 3-Promotion 4-Channel management

10. Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business using?
1-Market planning 2-Risk management 3-Promotion 4-Channel management

11. Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business using?
1-Market planning 2-Risk management 3-Promotion 4-Channel management

12. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product?
1-Channel management 2-Product/Service management 3-Selling 4-Promotion

13. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product?
1-Channel management 2-Product/Service management 3-Selling 4-Promotion

14. Paul's plant food is losing its popularity among his customer base
Paul's plant food is losing its popularity among his customer base.  What marketing function would come up with the improved product?
1-Channel management 2-Product/Service management 3-Selling 4-Promotion

15. Paul's plant food is losing its popularity among his customer base
Paul's plant food is losing its popularity among his customer base.  What marketing function would come up with the improved product?
1-Channel management 2-Product/Service management 3-Selling 4-Promotion

16. What does the selling function involve that makes it so important?
1-Setting high prices 2-Displaying products 3-Contacting customers 4-Obtaining feedback from vendors

17. What does the selling function involve that makes it so important?
1-Setting high prices 2-Displaying products 3-Contacting customers 4-Obtaining feedback from vendors