1. Brandon Wick – OPNFV Head of Marketing Jill Lovato – OPNFV PR Manager
OPNFV Marketing/PR
Brandon Wick – OPNFV Head of Marketing
Jill Lovato – OPNFV PR Manager

2. Agenda Intro Role of Marketing / PR in Open Source
OPNFV Marketing / PR
How You Can Help

3. Intro Marketing/PR open source is unlike marketing anything else
Traditionally, a sector that has grown organically, w/o marketing
Developers are THE key demographic — traditionally a marketing skeptical group
So why do marketing?

4. Role of Marketing / PR in Open Source
Rise above the noise and secure attention (1MM+ projects on GitHub)
Gain visibility / support with stakeholders, BDMs, TDMs
Project assignments
Membership
Event Sponsorship
Attract new devs to a project by showcasing momentum
Create useful content
Recognition

5. We create sustainable sharing
PROJECTS
Successful Projects depend on members, developers, and infrastructure to develop products that the market will adopt
DEVELOPER
COMMUNITY
TECHNOLOGY
MEMBERS
PRODUCTS
“PROFITS” (Value Realized)
MARKETS
PRODUCTS

6. OPNFV Marketing/PR How we do marketing/PR: Marketing Committee
OPNFV Channels: Website, Newsletter, Social Channels
Content development process
Media and analyst relationship building/pitching
Ambassadors
Strategic marketing/PR planning and reporting

7. How You Can Help Become familiar with and follow our channels
Consume content to learn more and get project perspective
Get involved in a small way at first and grow over time
Interface with your regional ambassadors and ask questions
Join a meetup group and participate
Help us promote OPNFV, word of mouth, social etc.