1. 2008 Color Expressions – Metal Finishes
“Met-dazzled”

2. Idea #1
“Technology”
Reason Selected— manufactures crave more sales; innovation and ‘NEW’ influences their success; consumers are used to new technology in communications which they transfer to ongoing quests for ‘new’ finishes and aesthetics in other market segments as well.
Description and support information
Faux-Metallic--Considering that the plating system to create many metallic finishes today, will technology continue to drive new looks that are limited by a more earth-friendly process
Trend—new more sophisticated, metallic looks in leathers, wallpapers, cosmetics, fashion, tile, ceramics, paint for deco and automotive, graphic arts and continued hardware

4. Idea #2
“Preciousness”
Reason Selected– there is a growing appreciation for what’s natural, lasting and warming
Description and support information
Sustainable look of nature
In reality, the process of creating some of the metallic finishes may not currently be truly eco-friendly.
Alluring
Softer, alluring, complex with less reflectivity
Hi-gloss glass and automotive look coexists with matte or brushed interpretations

6. Idea #3 “Consumer Education/Awareness about what’s safe and
enviro-friendly”— AUTHENTIC TRUTHS CREATE TRUST
Reason Selected— as the masses become better informed, they will decide for the manufacturers and retailers what is important and what they will and won’t purchase
Consumers want to be proud of the part that they are playing
Cost of the product will also drive ultimate preferences
Truthiness---trust-ability--Customers depend on honest information and Strong Customer Service to help them get there
Consumers are connecting with products that replicate the authenticity of our past
Demand for local content
Description and support information

8. Idea #4 “Chameleons from Nature”
Reason Selected— as the environment, costs and the drive back to urban living changes, the blend of nature into architecture will be important
Description and support information—
depth in finishes, ability of product to look unique, special and personalized depending on the other products in combination
Textured (ie brushed); Satin Nickel will overtake Chrome
Darker, Antiqued hues reminds us of our heritage;
With no standardization in names or specific color (ie what color ‘is’ oil rubbed bronze??), Coordination between deco-products will be important
On the other hand, there’s a level of sophistication when every product coordinates but doesn’t exactly match
Patterns—graphic design with circles or waves; hammered finishes which can camouflage imperfections (ie rustoleum product)