1. CONFIDENTIAL | © 2013 Badger Meter, Inc.

2. Competitive Technology Roundtable
Metron/Verizon, Sensus
CONFIDENTIAL | © 2013 Badger Meter, Inc.

3. Breakout Session Objective & Agenda
Gain competitive insights for build sales strategies via group discussion - sharing your experiences of the strengths and weaknesses of the following competitors.
Agenda
Metron Meters & Technology
Verizon Wireless
Sensus Meters & Technology
CONFIDENTIAL | © 2013 Badger Meter, Inc.

4. Metron Farnier / Transparent- Technolgies / Verizon
CONFIDENTIAL | © 2013 Badger Meter, Inc.

5. CONFIDENTIAL | © 2013 Badger Meter, Inc.
METRON Meters
Single Jet Meters
SPECTRUM Residential
5/8” – 1”
SPECTRUM Commercial
1.5” to 6”
Compound Meter accuracy
ENDURO Fire Service
6” to 8”
Installation Issues
Horizontal Positioning
Hydraulic Disturbance/Turbulence
Water Quality
Passes Sand
CONFIDENTIAL | © 2013 Badger Meter, Inc.

6. METRON UNIVERAL REGISTER and CELLULAR TRANSMITTER
INNOV8-VN with M2-VN
Verizon 3G Cellular currently / migrating to 4G
No Infrastructure required
Down to 1 minute interval data
Full 2 Way Communication
Web interface/Cloud data Storage
Electronic Register with Embedded CDM (cellular radio)
No Cost Laptop & Software
32,000 data points within register
10,000 data points within endpoint
Output for remote shutoff is available
Connection to most existing displacement, Multi-jet, and Turbine Meters.
“Translator” type encoder must be used, radio not available separately to connect to meter manufacturer’s encoders. Even connection to Badger Meter is advertised and has been confirmed to operate correctly.
CONFIDENTIAL | © 2013 Badger Meter, Inc.

7. METRON FARNIER SOFTWARE SOLUTION
CONFIDENTIAL | © 2013 Badger Meter, Inc.

8. CONFIDENTIAL | © 2015 Badger Meter, Inc.

9. CONFIDENTIAL | © 2013 Badger Meter, Inc.
METRON VS. ORION®
METRON
ORION®
INNOV8-VN with M2-VN
Verizon 3G Cellular
No Infrastructure required
Down to 1 minute interval data
Full 2 Way Communication
Web interface/Cloud data Storage
MicroSoft Azure
Electronic Register with Embedded CDM (cellular radio)
Endpoint can be read with a handheld.
Connection to most displacement, multi-jet, and turbine Meters thru 2” only.
“Translator” type encoder must be used, radio not available separately to connect to meter manufacturer’s encoders. Solution is sold through Verizon.
ORION® Cellular Endpoint
Multiple Cellular Options and Automatically selects carrier with strongest signal
No Infrastructure required
Field proven Packaging
15 minute interval data
Full 2 Way Communication
BEACON® Software Suite Superior
Works with all Badger Encoders offering Superior Sealing against Moisture Intrusion
Compatible with most competitor encoders
Badger Meter Company Longevity and Stability
CONFIDENTIAL | © 2013 Badger Meter, Inc.

10. METRON Offering continued
Starter kit offered at $500
6 month agreement
5 units
Approximately 70 units sold nationwide.
INNOV8 and M2-VN
~ $260 for 10 years. All-in price.
Offered and sold only through Verizon!
CONFIDENTIAL | © 2013 Badger Meter, Inc.

11. Verizon Enterprise Strategy
CONFIDENTIAL | © 2013 Badger Meter, Inc.

12. Verizon Enterprise Strategy
CONFIDENTIAL | © 2013 Badger Meter, Inc.

13. CONFIDENTIAL | © 2015 Badger Meter, Inc.
Verizon Offers Product Support Commitment Level
Featuring a performance-based, tiered structure and benefits that increase along with your effort and investment, the program lets you determine your level of commitment and progress through the different levels at your own pace. Verizon Communications is moving rapidly to establish itself as an “end to end smart grid solutions provider,” providing utility smart meters for gas, electric, and water service that communicate over Verizon Wireless’ cellular network.
Water Partners at various
commitment levels:
* Aclara: Metrum–Cellular
* Capstone: IntelliH2O
* ITRON: Openway
CONFIDENTIAL | © 2015 Badger Meter, Inc.

14. CONFIDENTIAL | © 2013 Badger Meter, Inc.
Sensus
CONFIDENTIAL | © 2013 Badger Meter, Inc.

15. CONFIDENTIAL | © 2013 Badger Meter, Inc.
Sensus Products
Meters
iPERL Water management system
High resolution 9 digit registration
20 year life cycle and battery warranty
OMNI T,C,R2
Floating ball measurement technology
Fully programmable, resettable registration
accuSTREAM
Zero-lead composite meters
Low cost composite
SR2
Does it still exist ?
Electronic Encoder Registers Only
Technology
FlexNet AMI
Long-range, licensed 900Mhz
RadioRead (510/520 Modules)
CONFIDENTIAL | © 2013 Badger Meter, Inc.

16. Meters - Sensus vs. Badger
iPerl
Sensus states AWWA conformity
No standards in place for static residential meters.
Available in composite only
E-Series available in both Stainless Steel and Composite
Available in 5/8” – 1” sizes
E-Series available 5/8” thru 2”
CONFIDENTIAL | © 2013 Badger Meter, Inc.

17. CONFIDENTIAL | © 2013 Badger Meter, Inc.
Sensus vs BADGER METER
accuSTREAM zero lead constuction
Badger has multiple zero lead meter lines
accuSTREAM Magnetic drive LCD register
Badger has both LCD and mechanical registration
accuSTREAM conform to standards
Badger conforms to 61 annex F and G
CONFIDENTIAL | © 2013 Badger Meter, Inc.

18. Meters - Sensus vs. Badger
OMNI
Floating Ball impeller
Floating rotor developed by Badger!
Substituting element violates NSF
Balanced Turbo – not a Compound
Epoxy coated ductile iron.
Badger use Lead-Free alloy.
Electronic register
Badger has available Electronic register with tamper detector, but mechanical still available
CONFIDENTIAL | © 2013 Badger Meter, Inc.

19. Meters - Sensus vs. Badger
SR 2
Only offered upon customer request.
Register Situation
Only electronic encoder?
CONFIDENTIAL | © 2013 Badger Meter, Inc.

20. CONFIDENTIAL | © 2015 Badger Meter, Inc.
FlexNet™ is the industry's only smart grid solution that broadcasts over a secure, long-range communications network. It is a wide area Advanced Metering Infrastructure (AMI) system that provides the ability to read water, gas and electric meters with a common AMI platform. 
FlexNet is a proven technology capable of achieving over 99% first-time connection rates at initial deployment.
CONFIDENTIAL | © 2015 Badger Meter, Inc.

21. Technology - Sensus Insights
Strengths
Long Range FlexNet
Fewer infrastructure sites
Electric/Gas/Water Solution
Licensed 900Mhz
Touch Coupler strategy to lock in customers.
On Demand
Weaknesses
VERY expensive collectors
Long term costs for tower leasing…
Additional infrastructure such as “Buddy Boxes” not typically mentioned
No migrateable option in the field
No mobile back-up
CONFIDENTIAL | © 2013 Badger Meter, Inc.

22. CONFIDENTIAL | © 2013 Badger Meter, Inc.
Questions?
Thank you
CONFIDENTIAL | © 2013 Badger Meter, Inc.