1. « The Analysis of Guest Decisions on Various Hotel Reservations by using Social Media in North Cyprus Tourism Industry. « PRESENTATION by Asst. Prof.Dr.Ismet ESENYEL Dean of The Faculty of Tourism & Hospitality MGMT. GAU- INTEB President.

2. Changing guests life styles, pruchasing power, trends
World
Tourism .
Changing guests life styles, pruchasing power, trends
& effects on the Hospitality Industry
N.Cyprus Tourism
Exploring the effects of Return on Investment (ROI) of Social Media onto N.Cyprus Tourism Industry.
Contribution of Social Media on Hotels`marketing activities.
Exploration of Guests`preferences on various Hotels in N.Cyprus Hotels

3. Son Kullanıcı Turist Purpose & Analysis of the Research
Mass.Tourism&Casino Tourism.
İsland economies
The Place of N.Cyprus Toursim in Mediterranean Region.
Among people through
Social network.
interaction
Son Kullanıcı Turist
Social Media
Purpose & Analysis of the Research
1-To define the importance of tourism in N.Cyprus (casino tourism mainly from Turkey)
2-Different types of Hotel Accom. in N.Cyprus & the Quality of those hotels(Price Factor)
3-To analyze upper rate hotels with small and medium sized hotels through S.M(Internet )
4- To analyze the usage of S.M. as a Marketing Tool of all those different types of Hotel (GRM) .

4. WHAT TYPE OF TOURISM IN N.C
RESEARCH QUESTIONS
First part of the Questionnaire
The analysis of different hotels service quality and guests expectations by means of decision making process.
a The service quality increases as the star rate increases in the same proportion.
b- 5 star hotels are preferred (57.8 % ),(24.3% 4*),(16.8%3*)
Second Part of the Questionnaire.
How Internet (CRS ) effects guests reservations on general occupancy rates of those hotels.
A- the usage of internet is increasing its impoortance
B- The hotels generally do not aware of the importance of Social Media
C- CRS is around 13 %

5. Guests final decision making
Outcomes of the Survey
Internet Usage has increased (booking.trivago,agoda. com and HRS )
Twitter, Facebook comments do not have impact.
Some web portals such as Trip advisor, Wikipedia so vital
Guests final decision making
processes
Hotels web sites reservations are ranging between %
5 star hotels are mostly preffered hotels by means of quality &service and price
Repeat Guests are so high

6. SOCIAL MEDIA FUTURE TRENDS IN N.CYPRUS HOTELS Internet Reservations
A- critical succes factors awareness improves GRM implementation
B-Top Management support and user involvement are so necessary for GRM utilization
GRM (Guest Relationship Management tools should be improved )
A- GRM has a significant on hotels overall performance
B-Technolgy usage is the mean for a superior GRM performance

7. Asst. Prof Dr.İsmet ESENYEL
THANK YOU
Asst. Prof Dr.İsmet ESENYEL