1. Relax – Strengthen - Repair
We’ve Got Your Back
Relax – Strengthen - Repair

2. The Concept
An Online and Brick & Mortar Retail Shop dedicated to deliver the best products available to relax, repair and strengthen the back
The target market is active aging baby boomers with back and neck aches and pains
Products offered will be physician-recommended and not readily available at mainstream department or drug stores
Our selection will be “good, better, best” offering a variety of price-points, feature s and function
Sales will be augmented by knowledgeable sales, service and support staff

3. The Market Back Pain Relief Products are many and varied
Distribution is fragmented
Product education, physician or chiorpractice endorsement is limited
Many fall in gadget or gimmick categories
Many related to massage
70 to 80% of the population over 40 years old has spinal related pain
Self-help, posture improvement, stretching and exercise have proven success
More………..

4. Product Portfolio Relax Strengthen Repair/Relief Bath Salts
Aroma therapy
Heated Neck Collars
Eye Masks
Sleep aides (non-drugs)
Music
Massage Packages
Herbal Pillows
Abdominal Equipment
Selected Yoga Gear
Stretching–assistance products
Training Videos
Balance development products
Recumbent Bicycles
Shoes (Posture correcting)
Purses & Wallets
Neck Collars (Fashion Colors and designs)
Inversion Racks
Traction Gear
“Folding bed-boards”
Ergonomically-correct chairs
Posture assistance
Back Braces
Pillows
Sleep aides
Heating Pads
Ice Packs
Elixirs

5. Product Sourcing
Private Label (Got Your Back) specialty products like bath salts, herbal pillows and aroma therapy products
Direct source Japanese and European pillows and relaxation products
Best-in-class strengthen and repair products
Ergonomic products for home office and small business
Custom colors and designs to products like neck collars and back braces
Massage and yoga product offerings and packages made available through co-marketing and alliances with local service providers

6. Marketing
Target active and aging baby boomers by eliminating all “geriatric” look and feel of website and retail store
Store layout and look and feel of website will be active and healthy emphasizing self-help aspect of dealing with back issues
Form alliances with local physicians and chiropractors who subscribe to the belief that some spinal related pain can be eliminated with self-help approaches
Self-help associated with relaxation, strengthen and repair can be accomplished with a personal commitment and available products
Physicians can recommend a place to find products they would normally suggest to a patient
Some products might be covered by insurance or medicare
Store would also serve the community with seminars on stretching, ergonomics and other self-help topics
Vendors of best in class products would be featured in a trade-show type environment with demos and detailed product discussions on a regular or monthly basis.

7. Marketing (cont)
Chiropractic remedies and care would also be featured with selected local partner alliances
Ergonomic evaluations, treatment options and packages would be available with co-marketing programs
Company board will have members of the both Physicians and Chiropractic care providers for expertise and governance

8. Logo Concept
Back of the Envelope Design
We liked.