1. Core submission document template
Agency of the Year 2017 HK is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: | Fax: |

2. Please paste your agency logo here
Entry Details
Please paste your agency logo here
1. Category: (This template is NOT for those who are entering 3. Best Agency Culture.)
2. Name of agency:
- The number of slides if fixed. Extra slides will not be judged.
- Information that are intended for judging purposes only must be highlighted in red or indicated in red text . These confidential materials will not be used for publication and will not be disseminated beyond the judging panel in any way.

3. Entry Video
Please paste the entry video link if there is any. (strongly recommended)

4. Performance You might want to include:
(25%) Max. 500 words 2 slides
Tell us how well your organisation have performed over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives which are relevant to the category you are entering.
You might want to include:
Commercial figures (annual turnover, net profit and growth).
Key client, length of relationship and client satisfaction scores.
Key client retention and growth.
New business (wins and success ratios).

5. Performance (25%) Max. 500 words 2 slides
Tell us how well your organisation have performed over the awards period. Consider the measurable metrics/statistics on the success of your business strategies in relation to the initial business objectives which are relevant to the category you are entering.

6. Product You might want to include:
(25%) Max. 500 words 2 slides
Elaborate more about your products and services which are relevant to the category
that you are entering. Tell us how they stand out from others in the industry. You are
strongly recommended to include case study.
You might want to include:
- Key market-leading campaigns/projects.
- Key products/services delivered.
- Selected case study.

7. Product (25%) Max. 500 words 2 slides
Elaborate more about your products and services which are relevant to the category
that you are entering. Tell us how they stand out from others in the industry. You are
strongly recommended to include case study.

8. People You might want to include: - Key hires/promotions.
(25%) Max. 500 words 2 slides
Tell us about how you successfully managed your key talent which led to the
exceptional business performance.
You might want to include:
- Key hires/promotions.
- Staff turnover, retention and satisfaction.
- Training and development initiatives.

9. People (25%) Max. 500 words 2 slides
Tell us about how you successfully managed your key talent which led to the
exceptional business performance.

10. Perspective
(25%) Max. 500 words 2 slides
Tell us about the vision behind your strategies and how your organisation is an
industry leader.
You might want to include: - Industry contribution and thought leadership. - Any articles and research published in the media in the eligible period. - Any presentations by senior representatives from your organisation in the eligible period. - Awards won and/or client testimonials in the eligible period.

11. Perspective (25%) Max. 500 words 2 slides
Tell us about the vision behind your strategies and how your organisation is an
industry leader.